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Articles posted on August 2009

Sharing Jobs on Social Networks using JobGenie
9:00pm Sunday 30 August 2009
Tags: jobgenie jobgenie.com.au facebook facebook.com linkedin linkedin.com twitter twitter.com social referrals social networking social media referrals api riges younan statistics reporting social network integration referral recruitment facebook connect

Last week, I decided to test drive a new referral system called JobGenie, brainchild of Riges Younan. JobGenie is a candidate referral platform which takes the hassle out of managing a referral program. The platform can manage, track and monitor candidates that are referred for a job. read more...


When will Print die? Online vs Print
7:00am Thursday 27 August 2009
Tags: online recruitment job boards print media job adverts anz job advertisements series job seeker preference statistics revenue model online vs print

79% of jobs advertised in Australia are online, 73% of job seekers prefer online compared with print. But that only equates to 39% of the overall $$ advertising spend in the marketplace. Clearly, the structural shift in how people look for work proves that using print media is a waste. read more...


Creating an Effective Social Media Strategy, Part 8 - Be Prepared for Success, Donít Forget to Plan
12:30pm Wednesday 26 August 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy

Social mediaís ability to spread your message or promote a campaign can be very powerful. Be prepared for your social media campaigns to succeed and plan for a greater response than you are used to. read more...


Segmenting Data using Google Analytics
2:00pm Tuesday 25 August 2009
Tags: google analytics social media job boards website statistics referral sources measuring social media recruitment website job board data segmentation advanced segmentation

One of the most underrated website statistical tools is Google Analytics. Not only is the service free, but many people would not be familiar with the advanced tool set. Google Analytics offers excellent reporting and traffic analysis that can help you assess how well (or bad) your recruitment website is tracking. read more...


Share on LinkedIn
3:30pm Monday 24 August 2009
Tags: linkedin recruitment website job advert job distribution job board facebook linkedin.com addtoany addtoany.com social bookmarking social bookmark widget twitter email

Have you ever shared content on LinkedIn? According to statistics released last month by AddToAny, LinkedIn was one of the least popular places to share content, with only 0.4% of users using the AddToAny widget. Facebook dominated the list with 24%, followed by email 11.1% and Twitter 10.8% read more...


Email Marketing Tips for Recruiters, Part 2 - Metrics
8:00pm Sunday 23 August 2009
Tags: email marketing email marketing metrics email metrics tips glossary email bounce soft bounce hard bounce emarketing recruitment marketing email subscribers email unsubscribers bounce rate hard bounce soft bounce delivery rate open rate ctr click-through rate

Are you wasting your time sending email auto-responders to candidate or marketing campaigns or clients? In my previous blog post Email Marketing Tips for Recruiters, I provided some basic tips for recruiters on creating an effective email marketing campaign. read more...


Bing & SEO
11:09pm Thursday 20 August 2009
Tags: bing bing.com google seo search engine optimisation search engine search ranking search decision engine

A few months ago, Microsoft launched their new search engine called Bing replacing MSN Live. Actually, itís now called a ďsearch decision engineĒ. Is Bing a real threat to Google? Maybe, maybe not. It will all depend on the user uptake and search relevance. How well does your recruitment website rank in Bing? read more...


Donít be a mule
1:00am Thursday 20 August 2009
Tags: job boards phishing scam email scam bank account mule

They say things happen in threeís. Over the past 24 hours, there has been a number of scam emails (phishing) circulating saying they have found your resume from various Australian job boards and need your help. One of these was even sent to me. read more...


How secure is your Recruitment website? Part 4 - SQL Injection
11:17am Wednesday 19 August 2009
Tags: hacking security job board recruitment websites malicious code sql injection insecure job search form testing apostrophe hack database security identity theft

Database security is a huge issue at the moment - imaging having your whole database stolen and distributed to your competitors or being used for identity theft? SQL Injection attacks present a serious threat to the security of a recruitment website and it is essential that adequate countermeasures are taken to prevent such an attack from being successful. read more...


Creating an iphone enabled job site
1:00am Monday 17 August 2009
Tags: iphone application job search application mobile recruiting mobile recruitment mobile job search mobile enabled job site product development apple iphone iphone enabled job site iphone job search

Last week, we released our white label iphone job search applications and since then, we have had a number of queries as to how you can create an iphone enabled job site without creating an application. read more...


Creating an Effective Social Media Strategy, Part 7 - Find Quality Followers to Engage, Donít Worry About Numbers
3:07pm Sunday 16 August 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy measuring social media twitter facebook scam followfriday

We all want thousands of followers on Twitter, but the number is not as important as the quality of your network. If half of your Twitter followers are there simply to boost your numbers, you will not be reaching the right people with your message. Providing quality content and engaging in discussion is more beneficial. read more...


Email your interviewer and tell them they suck!
1:50pm Thursday 13 August 2009
Tags: candidate interview email rejection recruitment process etiquette emailyourinterviewer.com feedback

So you think you have the upper hand when in the recruitment process? Think again. A new service called Anonymously email your interviewer and tell them they suck! Allows candidates to send you a anonymous email telling you that you suck. We tried the service and have attached the email below. read more...


What's up .docx?
8:00am Wednesday 12 August 2009
Tags: doc pdf docx microsoft office resume online application form online recruitment document type microsoft word jobadder jobadder.com recruitment database resume parsing applicant tracking system

Have you ever received a resume in .docx format and were unable to open it? I have, but that was back in 2007! I was polite enough to email the candidate and ask them to resend the resume in .doc format. Unfortunately, not all recruiters/employers will do the same. read more...


Creating an Effective Social Media Strategy, Part 6 - Provide Consistent Content, Donít Simply Dabble
8:00am Tuesday 11 August 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy measuring social media

Now that youíve got spokespeople, guidelines and an understanding of the landscape, you are ready to engage in social media. Social media is about contributing to the conversation, not just selling your product or service. read more...


Post-n-Pray vs Pay for Performance
8:00am Monday 10 August 2009
Tags: pay to post pay for performance job board online recruitment p4p post n pray ppa ppp pay per application pay per placement advertising model seek seek.com.au careerone careerone.com.au mycareer mycareer.com.au nielsen netratings revenue model candidate tracking

Is the Australian online recruitment market ever going to see a shift away from the traditional 'pay-to-post' model to a 'pay for performance' (P4P) revenue model? Pay for performance is also commonly referred to as pay-per-application (PPA) or pay-per-placement (PPP). read more...


Recruitment Directory releases white label iPhone job search applications
10:00am Friday 07 August 2009
Tags: recruitment directory facebook myspace iphone apple iphone media release product development mobile enabled job site job search mobile mobile recruitment mobile recruiting job search application iphone application iphone job search

Recruitment Directory has continued its dominance in developing recruiting products for emerging technologies and social media sites. Recruitment Directory has developed a white label job search applications for the Apple iPhone. (see media release) read more...


Creating an Effective Social Media Strategy, Part 5 - Set Priorities and Goals, Donít Try To Do It All
7:00am Friday 07 August 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy measuring social media

Not all online conversations carry the same weight. Many will have no impact on your company and not every mention of your company or brand will require the same amount of attention. The trick is to understand what does and does not matter. While a discussion on the latest product release or customer feedback may be worth engaging in, other discussions may be trivial and will not require your participation. read more...


Mobile Enabled Job Sites
10:00pm Tuesday 04 August 2009
Tags: mobile recruiting mobile recruitment mobile iphone job search mobile enabled job site auto redirection url mycareer mycareer.com.au cvb cvb.co.nz michael page michaelpage.com.au mobile job search iphone job search

Continuing on from the previous article on Problems with Mobile Recruiting. One of the problems in having 2 different versions of your website, is deciding whether you should automatically redirect or allow the user to choose between viewing in mobile or original version. read more...


Problems with Mobile Recruiting
11:30pm Sunday 02 August 2009
Tags: mobile recruiting mobile recruitment mobile iphone job search iphone application iphone job search application rss product development iphone job search mobile job search

I have been working hard over the past few months developing product ideas for mobile devices and we are very close to releasing an iphone job search application. Most people would argue with me that having a dedicated mobile application is a waste, and sometimes I would agree with them except... read more...


Creating an Effective Social Media Strategy, Part 4 - Communicate the Strategy, Donít Allow for Confusion
10:48pm Sunday 02 August 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy measuring social media

While you may have created a strategy and identified the spokespeople who will participate in online conversations, if you do not share that strategy with the rest of the organization it will lead to confusion. Social media turns everyone associated with your brand into a potential company representative. Whether you are a large or small company, the nature of social media requires specific guidelines for conduct. read more...