Recruitment Directory's Blog - Australia's #1 Recruitment Technology Blog!
79% of jobs advertised in Australia are online, 73% of job seekers prefer online compared with print. But that only equates to 39% of the overall $$ advertising spend in the marketplace. Clearly, the structural shift in how people look for work proves that using print media is a waste.
Why are employers/recruiters wasting money using print media, when there is no accurate measurement of readership or ad views compared with online?
The statistics show that there is still plenty of room for online job boards to increase advertising rates.
Revenue will be generated from increasing yields with the existing client base and bolt-on products.
Job boards don't need to drop their pants with cheaper adverts, specials or bundles. But refocus on the value online provides compared with print.
Does that mean there is there room for more job boards? No, I still believe the market is too fragmented. Any new job board will have problems in establishing traffic and differentiating themselves from existing sites.
The main industry sectors that are propping up print include: Government, Health and Education. How can we increase the uptake from print to online?
Article URL: http://www.recruitmentdirectory.com.au/Blog/when-will-print-die-a257.html
Article Tags: online vs print revenue model job seeker preference statistics anz job advertisements series job adverts print media job boards online recruitment 
Hide Comments (5)
Back to Menu
The sources are listed below the images, but I am happy to point out where the data came from. The data was first displayed by SEEK on 26th July 2009, Full Year June 2009 Results Presentation. The ANZ Job Advertisement Series research is independently compiled by the ANZ Bank.
Not sure if you are able to get your hands on more detail about the Newspoll.
Hope this helps your research. Cheers. Thomas.
Print still has a place when it comes to bringing in quality applicants - that's what some of our research has shown anyway. The analysis of volume (which print can't do effectively) only shows part of the picture...