A few months ago, Microsoft launched their new search engine called Bing replacing MSN Live. Actually, it’s now called a “search decision engine”. Is Bing a real threat to Google? Maybe, maybe not. It will all depend on the user uptake and search relevance. How well does your recruitment website rank in Bing? read more...
Job aggregation sites were one of the fist to fully embraced the search engine friendly (SEF) URL structure, as it generates high organic traffic from the search engines. Over the past few years, other job boards have been envious of MyCareer's SEF URL structure and now SEEK has implemented a SEF URL structure for each job advert. read more...
Some people are very anal about whether URLs should have a www prefix or not. I personally think domains look naked without them, and there is a reason why we use the www in the first place. read more...
With all the hype around search engine optimisation (SEO) for recruitment websites and job boards. I thought it was important that you first understood a number of the common words that have been thrown around. read more...
Meta Tags are a Key strategy to Optimizing a website and individual web pages for the search engines, especially the "title tag". The "title tag" is what Search Engines use to determine what a site is about. In this blog post we will also look at the description, keywords and robots tag. read more...
Search Engine Marketing (SEM) is term that describes marketing a website using various techniques to make it more visible on search engines. Search Engine Marketing techniques include search engine optimization (SEO), buying Pay Per Click (PPC) ads or using a combination of both of these options. read more...
