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Recruitment Marketing Analytics
12:00pm Wednesday 02 September 2009
Tags: recruitment marketing online marketing job boards advertising job adverts recruitment marketing analytics data analytics ctr click through rate statistics ad views apply clicks application form application rate cpv cost per view cpc cost per click cpa cost per applicant recruitment metrics ratios sources of hire sources of talent

It puzzles me how recruiters are not making informed and calculated decisions on their recruitment marketing spend. Are you measuring the performance of each job advert via each source? Which sources are the best performing, provide the largest volume and have the lowest candidate acquisition cost? read more...


Email Marketing Tips for Recruiters, Part 2 - Metrics
8:00pm Sunday 23 August 2009
Tags: email marketing email marketing metrics email metrics tips glossary email bounce soft bounce hard bounce emarketing recruitment marketing email subscribers email unsubscribers bounce rate hard bounce soft bounce delivery rate open rate ctr click-through rate

Are you wasting your time sending email auto-responders to candidate or marketing campaigns or clients? In my previous blog post Email Marketing Tips for Recruiters, I provided some basic tips for recruiters on creating an effective email marketing campaign. read more...