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Articles tagged with RECRUITMENT MARKETINGAre your job ads mobile tagged? 2D Barcodes - QR Code & Microsoft Tag7:45am Friday 05 March 2010
Tags: marketing roi recruitment metrics 2d barcodes recruitment marketing high capacity color barcode hccb data matrix digital marketing interactive marketing interactive job ads qr code reader iphone mobile recruiting job ads recruit2retail.com.au recruit2retail quick responce codes mobile marketing microsoft tag barcode qr code Have you ever noticed weird barcodes printed in the newspaper, on outdoor advertising posters or on the back of food packages? Don't panic, there was no stuff up at the printers. These barcodes are there for a reason…for YOU to scan over with your mobile phone and find out more information.
read more...SMS Job Alerts7:00pm Tuesday 08 September 2009
Tags: recruitment process sms job alerts job alerts recruitment marketing marketing sms marketing mobile recruitment sms mobile phone SMS is an excellent communication tool - fast, cheap, easy to send and easy to receive. But, are SMS job alerts that effective in the recruitment process?
read more...Recruitment Marketing Analytics12:00pm Wednesday 02 September 2009
Tags: cost per applicant cpa cost per click cpc cost per view cpv application rate application form apply clicks ad views statistics click through rate ctr data analytics recruitment marketing analytics job adverts advertising job boards online marketing recruitment marketing recruitment metrics ratios sources of hire sources of talent It puzzles me how recruiters are not making informed and calculated decisions on their recruitment marketing spend. Are you measuring the performance of each job advert via each source? Which sources are the best performing, provide the largest volume and have the lowest candidate acquisition cost?
read more...Email Marketing Tips for Recruiters, Part 2 - Metrics8:00pm Sunday 23 August 2009
Tags: click-through rate ctr open rate delivery rate soft bounce hard bounce bounce rate email unsubscribers email subscribers recruitment marketing emarketing hard bounce soft bounce email bounce glossary tips email metrics email marketing metrics email marketing Are you wasting your time sending email auto-responders to candidate or marketing campaigns or clients? In my previous blog post Email Marketing Tips for Recruiters, I provided some basic tips for recruiters on creating an effective email marketing campaign.
read more...Where did you hear about this job? Tracking Candidate Sources1:07am Friday 03 July 2009
Tags: allretailjobs.com statistics tracking sources of hire atsreportcard.com application tracking system applicant tracking system ats jake firth sourcing data job boards recruitment marketing metrics sources of hire sources of talent Do you track where your candidates have come from? If you are using some sort of application tracking system (ATS) in your recruitment process; more than likely you have the ability to automatically track where the candidate has come from.
read more...Search Engine Marketing (SEM)12:10am Tuesday 19 May 2009
Tags: pay per click search engines recruitment marketing yahoo search marketing google adwords sem search engine marketing search engine optimisation seo ppc Search Engine Marketing (SEM) is term that describes marketing a website using various techniques to make it more visible on search engines. Search Engine Marketing techniques include search engine optimization (SEO), buying Pay Per Click (PPC) ads or using a combination of both of these options.
read more...Using SMS in Recruitment9:54pm Thursday 08 January 2009
Tags: ats marketing sms tips recruitment marketing mobile phone mobile recruitment sms marketing SMS is an important marketing medium, but has limited application in Recruitment/Job Search. Most of the messages you could send are transactional. The key to a successful SMS marketing campaign relies on the 3 pillars - planning, content and execution. In this blog post I have just summarised my thoughts and ideas into various groups - Uses in Recruitment, Advantages, Disadvantages, Measuring SMS, Questions to ask yourself before sending SMS, Tips and Common mistakes I hear from recruiters.
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