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Creating an Effective Social Media Strategy, Part 7 - Find Quality Followers to Engage, Don’t Worry About Numbers Posted By: Thomas Shaw, 3:07pm Sunday 16 August 2009

Tweet

We all want thousands of followers on Twitter, but the number is not as important as the quality of your network. If half of your Twitter followers are there simply to boost your numbers, you will not be reaching the right people with your message. Providing quality content and engaging in discussion is more beneficial.

Promotion is key to building your social media network. Make sure you share your Twitter handle, Facebook page or LinkedIn profile with your business contacts to help build your network. Add it to company promotions, include it in your email signature, list it on your website to let the audience you want to attract know where to find you.

Many social media platforms have created their own methods to promote valuable contributors. Twitter’s #followfriday, a designated day to recommend influential or interesting people to follow on Twitter, is a great way to get quality followers and establish your network.

Don't be fooled by the "get hundreds of followers" scams - they do not work. You actually act as a mule to recruit others to these scams.

Once you begin using Twitter, Facebook and other platforms regularly you will build a network that will help you meet your goals. As people recognize the value you are providing, they will want to listen to you.

• Part 1 - Overview
• Part 2 - Take Time to Listen, Don’t Just Jump In
• Part 3 - Identify Spokespeople, Don’t Dilute the Message
• Part 4 - Communicate the Strategy, Don’t Allow for Confusion
• Part 5 - Set Priorities and Goals, Don’t Try To Do It All
• Part 6 - Provide Consistent Content, Don’t Simply Dabble
• Part 7 - Find Quality Followers to Engage, Don’t Worry About Numbers
• Part 8 - Be Prepared for Success, Don’t Forget to Plan
• Part 9 - Evaluate Impact, Don’t Continue Blindly

Article URL: http://www.recruitmentdirectory.com.au/Blog/creating-an-effective-social-media-strategy-part-7-find-quality-followers-to-engage-dont-worry-about-numbers-a248.html

Article Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy measuring social media twitter facebook scam followfriday

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