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Articles tagged with COMMUNICATIONFacebook Messages: Are employers ready for unified communications? 9:59pm Tuesday 23 November 2010
Tags: facebook using facebook for recruitment google wave communication sms email facebook chat Google Wave bought us new ways on how people communicate with each other. The idea was great, but did it users going back for more? I resisted writing about Google Wave. It was a good idea; great mind built an amazing product. Now, I love new gadgets and toys. Usually I am the first one to put my hand up to try something new, but I can't really write about Facebook Messages without trying it first.
read more...Creating an Effective Social Media Strategy, Part 9 - Evaluate Impact, Don’t Continue Blindly6:09pm Friday 04 September 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy As with all your marketing campaigns, value is determined by the contribution you’ve made to the goals of the company. While it is important to generate an “online buzz”, the quality of the postings and impact on the company is still the ultimate judge.
read more...Creating an Effective Social Media Strategy, Part 8 - Be Prepared for Success, Don’t Forget to Plan12:30pm Wednesday 26 August 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy Social media’s ability to spread your message or promote a campaign can be very powerful. Be prepared for your social media campaigns to succeed and plan for a greater response than you are used to.
read more...Creating an Effective Social Media Strategy, Part 7 - Find Quality Followers to Engage, Don’t Worry About Numbers3:07pm Sunday 16 August 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy measuring social media twitter facebook scam followfriday We all want thousands of followers on Twitter, but the number is not as important as the quality of your network. If half of your Twitter followers are there simply to boost your numbers, you will not be reaching the right people with your message. Providing quality content and engaging in discussion is more beneficial.
read more...Creating an Effective Social Media Strategy, Part 6 - Provide Consistent Content, Don’t Simply Dabble8:00am Tuesday 11 August 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy measuring social media Now that you’ve got spokespeople, guidelines and an understanding of the landscape, you are ready to engage in social media. Social media is about contributing to the conversation, not just selling your product or service.
read more...Creating an Effective Social Media Strategy, Part 5 - Set Priorities and Goals, Don’t Try To Do It All7:00am Friday 07 August 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy measuring social media Not all online conversations carry the same weight. Many will have no impact on your company and not every mention of your company or brand will require the same amount of attention. The trick is to understand what does and does not matter. While a discussion on the latest product release or customer feedback may be worth engaging in, other discussions may be trivial and will not require your participation.
read more...Creating an Effective Social Media Strategy, Part 4 - Communicate the Strategy, Don’t Allow for Confusion10:48pm Sunday 02 August 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy measuring social media While you may have created a strategy and identified the spokespeople who will participate in online conversations, if you do not share that strategy with the rest of the organization it will lead to confusion. Social media turns everyone associated with your brand into a potential company representative. Whether you are a large or small company, the nature of social media requires specific guidelines for conduct.
read more...Creating an Effective Social Media Strategy, Part 3 - Identify Spokespeople, Don’t Dilute the Message2:43pm Thursday 30 July 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy measuring social media As with traditional media strategies, you must also determine spokespeople for your social media strategy. You wouldn’t pull just any employee to speak to the media and social media should be no different. Despite the informal nature of the conversations on some platforms, the person responding is still a company representative and the image of the company is reflected in those discussions.
read more...Creating an Effective Social Media Strategy, Part 2 - Take Time to Listen, Don’t Just Jump In8:00am Tuesday 28 July 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy measuring social media The first step in putting together an effective social media strategy is to understand the dynamics of the landscape. With social media, it is more important than ever to listen to what is being said before participating. What are people saying, how is it being said and where are they saying it?
read more...Creating an Effective Social Media Strategy, Part 1 - Overview1:38pm Monday 27 July 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy measuring social media It’s undeniable that the new world of social media can have a dramatic impact on your organisation. All it takes is a quick scan of today’s headlines to learn the effects of successful (and not so successful) social media campaigns. While it seems that social media presents an endless amount of opportunities to build awareness, it also presents risk, which means that creating an effective strategy isn’t just nice to have – it’s an absolute must.
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