Select Website 

Recruitment Directory's Blog - Australia's #1 Recruitment Technology Blog!

Back to Menu Back to Menu

Creating an Effective Social Media Strategy, Part 4 - Communicate the Strategy, Don’t Allow for Confusion

Posted By: Thomas Shaw, 10:48pm Sunday 02 August 2009    Print Article

While you may have created a strategy and identified the spokespeople who will participate in online conversations, if you do not share that strategy with the rest of the organization it will lead to confusion. Social media turns everyone associated with your brand into a potential company representative. Whether you are a large or small company, the nature of social media requires specific guidelines for conduct.

Make sure employees know their role in the discussion. Just as you communicate guidelines for media calls or other media activities, share guidelines on what is and is not appropriate for social media. While many employees are tempted to participate in conversations, giving clear directives on company policy will help you control the message. While 99% of the participation is likely harmless, in some cases, it may impact company brand and reputation.

Establishing guidelines will help you mitigate internal risks to your online reputation as well as potential organizational issues. Technology will help you comprehensively monitor and track social media conversations so that you know when and if your employees are participating to ensure your guidelines are being followed.



Article URL: http://www.recruitmentdirectory.com.au/Blog/creating-an-effective-social-media-strategy-part-4-communicate-the-strategy-dont-allow-for-confusion-a239.html

Article Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy measuring social media

Comments Hide Comments (0)

Feel free to join in on the conversation. All comments are moderated before publishing. Comments posted by subscribers don't necessarily reflect the views of Recruitment Directory.

Your Name: * Required
Your Email Address: * Required
Website URL:
Comments: * Required
Refresh
Enter the code you see in the image above (case sensitive). Click on the image to refresh it.
 


Back to Menu Back to Menu



Random Blog Articles

Twitter and Recruitment
Published: 4:50pm Monday 01 December 2008

It's all about the numbers
Published: 11:09am Wednesday 23 September 2009

Examples of Job Search Widgets
Published: 10:00am Monday 14 September 2009

You are the dickhead
Published: 1:44pm Wednesday 04 February 2009

Oops! Tips - May 2010
Published: 11:23pm Wednesday 12 May 2010