Select Website 

Recruitment Directory's Blog - Australia's #1 Recruitment Technology Blog!

Back to Menu Back to Menu

Creating an Effective Social Media Strategy, Part 4 - Communicate the Strategy, Donít Allow for Confusion

Posted By: Thomas Shaw, 10:48pm Sunday 02 August 2009    Print Article

While you may have created a strategy and identified the spokespeople who will participate in online conversations, if you do not share that strategy with the rest of the organization it will lead to confusion. Social media turns everyone associated with your brand into a potential company representative. Whether you are a large or small company, the nature of social media requires specific guidelines for conduct.

Make sure employees know their role in the discussion. Just as you communicate guidelines for media calls or other media activities, share guidelines on what is and is not appropriate for social media. While many employees are tempted to participate in conversations, giving clear directives on company policy will help you control the message. While 99% of the participation is likely harmless, in some cases, it may impact company brand and reputation.

Establishing guidelines will help you mitigate internal risks to your online reputation as well as potential organizational issues. Technology will help you comprehensively monitor and track social media conversations so that you know when and if your employees are participating to ensure your guidelines are being followed.

Article URL:

Article Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus online marketing online communication social recruiting social recruiting strategy measuring social media

Comments Hide Comments (0)

Feel free to join in on the conversation. All comments are moderated before publishing. Comments posted by subscribers don't necessarily reflect the views of Recruitment Directory.

Your Name: * Required
Your Email Address: * Required
Website URL:
Comments: * Required
Enter the code you see in the image above (case sensitive). Click on the image to refresh it.

Back to Menu Back to Menu

Random Blog Articles

Need a fake job reference?
Published: 1:13pm Sunday 19 July 2009

Adlogic Webservice API
Published: 7:30am Monday 01 November 2010

Facebook Lite - Goodbye Facebook Applications
Published: 8:14pm Sunday 13 September 2009

RCSA releases Quarterly Research report Nov 2008
Published: 12:11am Tuesday 25 November 2008

Using Twitter for Recruitment
Published: 1:02am Thursday 30 April 2009