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Creating an Effective Social Media Strategy, Part 4 - Communicate the Strategy, Don’t Allow for Confusion Posted By: Thomas Shaw, 10:48pm Sunday 02 August 2009

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While you may have created a strategy and identified the spokespeople who will participate in online conversations, if you do not share that strategy with the rest of the organization it will lead to confusion. Social media turns everyone associated with your brand into a potential company representative. Whether you are a large or small company, the nature of social media requires specific guidelines for conduct.

Make sure employees know their role in the discussion. Just as you communicate guidelines for media calls or other media activities, share guidelines on what is and is not appropriate for social media. While many employees are tempted to participate in conversations, giving clear directives on company policy will help you control the message. While 99% of the participation is likely harmless, in some cases, it may impact company brand and reputation.

Establishing guidelines will help you mitigate internal risks to your online reputation as well as potential organizational issues. Technology will help you comprehensively monitor and track social media conversations so that you know when and if your employees are participating to ensure your guidelines are being followed.

• Part 1 - Overview
• Part 2 - Take Time to Listen, Don’t Just Jump In
• Part 3 - Identify Spokespeople, Don’t Dilute the Message
• Part 4 - Communicate the Strategy, Don’t Allow for Confusion
• Part 5 - Set Priorities and Goals, Don’t Try To Do It All
• Part 6 - Provide Consistent Content, Don’t Simply Dabble
• Part 7 - Find Quality Followers to Engage, Don’t Worry About Numbers
• Part 8 - Be Prepared for Success, Don’t Forget to Plan
• Part 9 - Evaluate Impact, Don’t Continue Blindly

Article URL: http://www.recruitmentdirectory.com.au/Blog/creating-an-effective-social-media-strategy-part-4-communicate-the-strategy-dont-allow-for-confusion-a239.html

Article Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy measuring social media

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