Victoria Police is currently recruiting for over 900 Protective Service Officers to be stationed across our public transport network.
The recruitment campaign started last month and is currently using a number of mediums to advertise these jobs.
Part of the recruitment campaign involves 2 way SMS function where interested job seekers can SMS "Apply" or "Ready" to 132001 (for those in Australia) and then receive a SMS reply with the application details.
This 2 way SMS process is something we have talked about before....
Users can SMS shortcodes to a phone number (which can be tracked against particular campaigns) and receive more information.
In this example, the response from the system allows us to interact a second time by replying with our email address for an application pack.
But remember, 2 way SMS is not cheap. It may cost an intial setup fee for the shortcode/software and then a cost for each message sent and received.
For more ideas on using SMS in the recruitment process you can read my other posts†SMS in Recruitment
, SMS Job Alerts
, and SMS referral programs