News Archive
Examples of Job Search Widgets10:00am Monday 14 September 2009
Tags: job search job search widget job search results job search results widget widget job board recruitment agency job advert search form iab ad unit guidelines widget examples A widget is a small application that runs either on your desktop or embedded within a web page. A widget adds content to a page provided by another site. Generally widgets are provided by third parties sites, eg. A job board providing the ability for you to display job search functions on your own website.
read more...Facebook Lite - Goodbye Facebook Applications8:14pm Sunday 13 September 2009
Tags: facebook connect facebook applications facebook lite api social networking Facebook has released a new version of the website called Facebook Lite. The new site has been designed for users on slow connection speeds and is simply a stripped down, "bare" version of the social networking website. All non-core components including applications have been removed.
read more...SMS Job Alerts7:00pm Tuesday 08 September 2009
Tags: sms mobile recruitment sms marketing marketing recruitment marketing job alerts sms job alerts recruitment process mobile phone SMS is an excellent communication tool - fast, cheap, easy to send and easy to receive. But, are SMS job alerts that effective in the recruitment process?
read more...Should you post jobs to Google Base?11:00am Monday 07 September 2009
Tags: google base job search job board online recruitment xml job feed data structure search engine yahoo search api data feed seo organic search traffic seek free job board google maps google products recruitment industry Last week, I was drawn into an discussion regarding Google Base. It was a simple question... Should you post jobs to Google Base?
read more...Social Graphs. How are you connected?7:24pm Sunday 06 September 2009
Tags: touchgraph facebook facebook.com connections friends groups linkedin linkedin.com six degrees of separation social graph theory social graphs interconnectivity facebook application data visualisation social networks Most of us have a profile on social networking websites such as Facebook or LinkedIn. But have you ever considered graphing your contacts interconnectivity? Before creating a social graph, we need to understand more about social graph theory and types of social graphs.
read more...Creating an Effective Social Media Strategy, Part 9 - Evaluate Impact, Don’t Continue Blindly6:09pm Friday 04 September 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy As with all your marketing campaigns, value is determined by the contribution you’ve made to the goals of the company. While it is important to generate an “online buzz”, the quality of the postings and impact on the company is still the ultimate judge.
read more...Recruitment Marketing Analytics12:00pm Wednesday 02 September 2009
Tags: recruitment marketing online marketing job boards advertising job adverts recruitment marketing analytics data analytics ctr click through rate statistics ad views apply clicks application form application rate cpv cost per view cpc cost per click cpa cost per applicant recruitment metrics ratios sources of hire sources of talent It puzzles me how recruiters are not making informed and calculated decisions on their recruitment marketing spend. Are you measuring the performance of each job advert via each source? Which sources are the best performing, provide the largest volume and have the lowest candidate acquisition cost?
read more...Complicated Application Form Processes2:10pm Tuesday 01 September 2009
Tags: application form online recruitment statistics churn rate ats crm candidate registration form recruitment agency I am not a fan of long and complicated job application forms. Do you really need a candidate to register for an account before they can apply for a job? No. Registration details can be automatically generated after a form is submitted by using the candidates email address (as the primary id) and a randomly generated password.
read more...Sharing Jobs on Social Networks using JobGenie9:00pm Sunday 30 August 2009
Tags: jobgenie jobgenie.com.au facebook facebook.com linkedin linkedin.com twitter twitter.com social referrals social networking social media referrals api riges younan statistics reporting social network integration referral recruitment facebook connect Last week, I decided to test drive a new referral system called JobGenie, brainchild of Riges Younan. JobGenie is a candidate referral platform which takes the hassle out of managing a referral program. The platform can manage, track and monitor candidates that are referred for a job.
read more...When will Print die? Online vs Print7:00am Thursday 27 August 2009
Tags: online recruitment job boards print media job adverts anz job advertisements series job seeker preference statistics revenue model online vs print 79% of jobs advertised in Australia are online, 73% of job seekers prefer online compared with print. But that only equates to 39% of the overall $$ advertising spend in the marketplace. Clearly, the structural shift in how people look for work proves that using print media is a waste.
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