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Job Board Statistics - February 2010

Posted By: Thomas Shaw, 4:12pm Wednesday 03 March 2010    Print Article

Australian Job Board Statistics measuring the total unique browsers during February 2010. Data source - Nielsen NetRatings. SEEK 3.98m, CareerOne 1.76m, MyCareer 1.43m

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Article Tags: seek careerone mycareer job board job board statistics nielsen netratings february 2010 job board report

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Mobile Device Statistics & Mobile Application behaviour. AdMob Mobile Metrics report

Posted By: Thomas Shaw, 10:13pm Tuesday 02 March 2010    Print Article

Lately, I have been working on new product development ideas around the use of mobile devices for a number of recruitment clients. Our discussions always seem to come back to this one question... Should we build a specific mobile application for the platform or optimise our existing website?

Although I am a fan of native applications (and talk my way out of an iphone job search application sale), you can't go past having your recruitment website optimised to work with ANY mobile device, regardless of the platform! Also have a read of my previous article titled Is mobile going to become the recruitment platform of choice.

I have reposted a number of interesting graphs and statistics from the December 2009 (pdf) and January 2010 (pdf) AdMob Mobile Metrics reports. These reports look at mobile user behaviour and platform analytics.

Note: AdMob publishes the Mobile Metrics Report to provide a measure of mobile Web and application usage from THEIR NETWORK of more than 15,000 mobile Web sites and applications. AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. In the statistics below, Oceania is defined by Australia, New Zealand and several islands in the Pacific Ocean.

December 2009

Apple's share increased dramatically throughout 2009 and its devices are responsible for the vast majority of requests in the region. The top 10 smartphones in Q4 2009 included the Apple iPhone, HTC Magic, HTC Hero, BlackBerry 9000 and six different Nokia models.

January 2010

Note: All data in the feature section is based on an opt-in survey taken by users on their mobile device. Respondents were sourced by responding to mobile ads throughout AdMob's iPhone OS, Android and webOS networks. There was no incentive offered to participate in the survey. There were 963 total respondents: 318 Android, 244 iPhone, 356 iPod touch and 45 webOS. The survey was run from February 5th - February 16th. The geographic representation of the respondents was designed to approximate the distribution of users in the AdMob network. The respondents were sourced from English-speaking countries in the AdMob network.

  • Android and iPhone users download a similar number of apps every month and spend a similar amount of time using the apps.
  • However, some differences between the platforms still exist. Only 21% of Android users purchase at least 1 paid app per month, compared to 24% of webOS users, 35% of iPod touch users and 50% of iPhone users.
  • iPod touch users download an average of 12 apps a month, 37% more apps than iPhone and Android users.

    iPod touch users also spent 100 minutes a day using apps, 25% more time than iPhone and Android users.
  • webOS users downloaded fewer total apps per month, relative to iPhone OS users and Android users. This may be related to the fewer number of apps in the webOS App Catalog.
  • 73% of Android users are male, compared to 58% of webOS users, 57% of iPhone users and 54% iPod touch users.

    The iPhone, iPod touch and webOS have similar gender distributions, with just over half of the users on all devices being male.
  • iPod touch users skew considerably younger relative to other platforms and devices.

    Based on the survey, 78% of iPod touch users are below the age of 25, compared to 25% of iPhone users and 24% of Android and webOS users.
  • The average age of an Android device user (35) is similar to an iPhone user (37) and that of a webOS device user (36). The average age of an iPod touch user is 23. iPhone, Android and webOS users are fairly evenly split across age groups.

Article URL:

Article Tags: admob mobile device statistics mobile statistics iphone applications admob mobile metrics mobile recruitment mobile recruiting native mobile applications iphone job search android iphone webos itouch ipod australian mobile statistics product development mobile operating system statistics

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Do you provide an API?

Posted By: Thomas Shaw, 11:31am Monday 01 March 2010    Print Article

Every website wants to have the highest number of visitors, and unfortunately this will either cost you lots of money or take you a considerable amount of time building a community. One of the ways you can build a traffic referral network and engage with your community is by providing an API.

Previously we talked about what is an API last year. An API is a software-to-software interface - NOT a user interface. With APIs, applications talk to each other without any user knowledge or intervention. Job boards, recruitment databases, payment providers & social networking sites all use some sort of API to communicate with each other. With APIs, the calls back and forth between applications are managed through a web service.

Most job boards use some sort of API/Web Service to allow bulk job postings on the back end, but fail to provide any sort of front end service. Just think of the ways developers can mash up, aggregate or repurpose jobs data and provide referral traffic.

If you want to see a good example of a job board API, have a look at Authentic Jobs who provide an open API. If you have any other examples of public API's please let me know.

Article URL:

Article Tags: api job board website traffic application programming interface job aggregators mashup aggregation data manipulation authentic jobs

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Thinking about a career as a Chartered Accountant? View the mobile website

Posted By: Thomas Shaw, 1:13pm Wednesday 24 February 2010    Print Article

Becoming a Chartered Accountant is a long process... juggling work, study and family commitments for years! It's great to see industry bodies using technology to promote career paths to the new generation of workers.

Some people just can't get enough of the Chartered Accountants website, so they launched a new version for when you're on the go. This mobile enabled website contains the latest careers and work experience events, competitions, and a little information about becoming a Chartered Accountant.

Article URL:

Article Tags: mobile career sites iphone iphone job search chartered accountants accounting mobile job search career path

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Congratulations Thomas. Top 25 Most Influential Online Recruiters!

Posted By: Thomas Shaw, 11:24am Monday 22 February 2010    Print Article

John Sumser has just released HRExaminer's second series of lists documenting the online world’s Most Influential People in HR and its subsets. Australian Thomas Shaw has been included at number 3 of the Top 25 Most Influential Online Recruiters. Not only is it an honor to be included in John's research, but to be listed as the only Australian and at such a high ranking was a complete shock.

The list was created using software called Traackr. Traackr uses a combination of spidering, processing and analytics to develop its lists. In order to really quantify the dimensions of online influence, Traackr measures three key variables:
  • Reach: A measure of the audience size (number of eyeballs) for each individual. Traffic.
  • Relevance: The degree to which content associated with the individual matches a cloud of keywords prepared for the analysis
  • Resonance: The number of mentions, inbound links and participation found for each individual.
Traackr spiders the web based on searches for those search terms. That massive pile of data is then sorted and sifted in Traackr’s analytic sandbox. Links, references, content, name duplication are all identified, assessed and reexamined. Ultimately, after a number of spider-analyze-spider iterations, the list starts to take shape.

The entire list of the Top 25 Most Influential Online Recruiters includes the following people. Well done to everyone involved.
  1. Jason Buss (USA)
  2. Bill Vick (USA)
  3. Thomas Shaw (Australia)
  4. Jessica Lee (USA)
  5. Marc Cenedella (USA)
  6. Bill Boorman (UK)
  7. Peggy McKee (USA)
  8. Michael Long (USA)
  9. Paul Debettignies (USA)
  10. Louise Triance (UK)
  11. John R. Sumser (USA)
  12. Dave Mendoza (USA)
  13. Shally Steckerl (USA)
  14. Jennifer McClure (USA)
  15. Alice Snell (USA)
  16. Glen Cathey (USA)
  17. Rusty Rueff (USA)
  18. Ben Yoskovitz (Canada)
  19. Kelly Dingee (USA)
  20. Peter Gold (UK)
  21. Kevin W. Grossman
  22. Josh Letourneau (USA)
  23. Geoff Webb (Canada)
  24. Amybeth Hale (USA)
  25. Dr. John Sullivan (USA)

Article URL:

Article Tags: hrexaminer traackr top 25 most influential online recruiters jason buss bill vick thomas shaw jessica lee marc cenedella bill boorman peggy mckee michael long paul debettignies louise triance john sumser dave medoza shally steckerl jennifer mcclure alice snell glen cathey rusty reuff ben yoskovitz kelly dignee peter gold kevin grossman josh letourneau geoff webb amybeth hale dr john sullivan most influential online recruitment

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Recruiters decrease the use of Niche Job Boards, Social Networking sites and Refer a Friend Incentives to source candidates?

Posted By: Thomas Shaw, 10:32am Monday 22 February 2010    Print Article

The RCSA has released the latest Quarterly Business Manager Survey results for the 4th Qtr 2009. The survey results show a decrease in the use of Niche Job Boards, Social Networking sites and Refer a Friend Incentives to source candidates. But is this survey result a true reflection of industry trends or an error in the survey?

The survey has again failed to correctly identify sourcing channels recruiters use to source candidates!

Social Networking sites should be grouped together. What ever happened to Resume Databases? Newspapers? Print Media? Surely these are more important (and used) channels than Second Life.

Linkme and LinkedIn are the same type of site? Hmm...

4th Qtr 2009
- 177 responses, data collection began early December 2009 and completed 5 February 2010
3rd Qtr 2009 - 201 responses, data collection began early October 2009 and completed 16 October 2009
2nd Qtr 2009 - 184 responses, data collection began early July 2009 and completed 30 July 2009

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Article Tags: rcsa rcsa quarterly business manager survey media used to source candidates job boards networking events niche job boards job board refer a friend business networking trade magazines social networking virtual communication virtual game worlds 4th qtr 2009 candidates

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Is your Job Application Form redirecting candidate applications to identity thieves?

Posted By: Thomas Shaw, 1:52pm Wednesday 10 February 2010    Print Article

Did you know on some application forms you can manipulate the URL and have the candidate’s job application redirected to someone else’s email address? Job boards, career/recruitment websites are already a haven for identity thieves and this "oversight" on your application form is fueling their business!

You would think by now that recruitment technology providers, job board developers, risk management experts would be able to identify security risks in the candidates job application process. But alas, no - there are still many examples of this security risk present on application forms. 

So what exactly am I talking about?

When a candidate applies for a job, they are usually redirected to an online application form. The application form URL may contain the destination email address (usually the recruitment consultant or inbox email address).

This is BAD!

If you change the email address in the URL you maybe able to redirect the candidate’s application to another email address. Guess what? You would not even be aware this may be happening on your application forms already!

This is not an issue which is going to go away. If your application form has an email address in the URL you need to immediately fix this problem!

Job boards can minimise their exposure to redirecting candidates to insecure websites by restricting URLs that contain an email address. It is better to be safe than sorry.

Article URL:

Article Tags: hijacking job application forms identity theft url manipulation hacking job boards recruitment agency application form candidate details 3rd party application form email address url security risk

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CareerBuilder vs Monster. 2010 Super Bowl Commercial

Posted By: Thomas Shaw, 4:30pm Monday 08 February 2010    Print Article

Super Bowl XLIV has just finished airing in the United States. One of the highlights each year is the release of new commercials. Over the past few years we have seen CareerBuilder battle against Monster for the best commercial. Who will take out the title this year?

In the Monster Super Bowl Ad, helps a busy fiddling beaver realize his dreams. "Get a Monster Advantage".

CareerBuilder's ad was labeled "too hot for TV" Love Casual Fridays? You might not if you worked here.

CareerBuilder gets my vote. What do you think? CareerBuilder or Monster.

Article URL:

Article Tags: video youtube 2010 superbowl commercials football tv commercial

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Examples of Search Suggest and Auto-Complete use in a job search

Posted By: Thomas Shaw, 6:23pm Sunday 07 February 2010    Print Article

Search Suggest and/or Auto-Compete is a function usually applied to the keyword field of a job search form. The use of these functions enhances the users search experience through a "suggest as you type" or auto-complete functionality built into the job search form.

For example, as you start to enter letters/numbers into the search field, the function automatically conducts a search and returns any search results matched to that query. You can then either select the relevant keywords or continue typing. You can read more about this topic in a dissertation (PDF) by Ingmar Webar titled Efficient Index Structures for and Applications of the CompleteSearch Engine.

Using a search suggest or auto-complete function can...
  • reduces the chance of misspelled queries by guiding users to desired queries
  • reduces the typing effort required by users
  • speeds up the search-experience by reducing the need to type long queries
  • improves the quality and precision of queries
  • lets the website influence search choices instead of being passive observer
Metrics you can use to determine if this function could be a success for your job search form...
  • fewer keyword misspellings
  • fewer "did you mean" requests and lower usage of "did you mean" suggestions
  • fewer "0 results returned" searches
  • lower number of searches/session metrics
  • can lead to lower "time on site" metrics
  • users can find what they are after faster
The MyCareer job search example (above right) starts the search based on 2 letters/numbers. search function is based on 1 letter/number and shows the number of jobs matching the search criteria. Unfortunately the search function on both these examples only matches the start of a keyword string. ie it will not return suggested results if you type "ccount" of "accounting".

CareerZone search is based on 1 letter/number and returns search results that are in the job title. These results are grouped and sorted by the job title.

One of the best examples of search suggest is from as it matches results within in the job title, and also within the job advertisement.

This search suggest example from Yahoo7 has the option to turn the function on or off.

You can also apply this functionality to the location field. Below are examples from MyCareer and Hippo.

Article URL:

Article Tags: autocomplete autosuggest autofill job search job board recruitment website user experience ux search suggest drop-down job search form job search metrics keyword misspellings did you mean 0 results returned

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Recruitment Consultant vs HR

Posted By: Thomas Shaw, 5:54pm Friday 05 February 2010    Print Article

Is this why Recruitment gets a bad name?

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Article Tags: recruitment consultant hr youtube using video in recruitment

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