First off, I must thank all the blog/twitter followers who send me emails pointing out these issues. Following on from The ooops tips for job adverts Feb 2009 here are some more slip-ups.
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Tonight I was interviews on Joy 94.9 a community radio station in Melbourne. I was the special guest of the weekly 7pm show called "Technogaze - gazing into the past, present and future of technology". I spoke on various topics such as Social Networking, Job Boards, Online Recruitment, Background Searching and job seeker tips. You can download the full podcast or listen to the full show below (the interview starts at around the 9m mark)
Tonight's show will consist of a couple of interviews, providing insight from two perspectives on the Online Recruitment industry. The first interview is with Thomas Shaw, Managing Director of Recruitment Directory. Thomas will bring us his thoughts on how the Web 2.0 phenomenon, particularly social networking and job boards is evolving the industry.
Our second interview will be with Jason Shaw, a recent successful job applicant, who used the tools we're all familiar with. He'll bring us his thoughts on what's good and bad about the various job board sites available, and some good job seeking habits to get into.
And, we'd like to point out that Jason and Thomas, even though they have the surname, are not related. One's from NZ, the other a local boy. We'll leave it an exercise to the listener to figure out who's from where.
We'll also discuss the recent high-profile appointment of an Island Caretaker for the Whitsundays, by Queensland Tourism.
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Social media and social networking is rapidly becoming an important tool and strategy in a job seekers job search. If you’re not familiar with social networking or are not using this as part of your job search, then this show is a must listen.
We discussed how you can maximise your job search efforts by using Twitter and social networking in your job search efforts.
You can download the recording here (note: 7.3mb) or listen to the podcast below. The interview with me starts at the 13m15s mark. You can listen to the edited version below.
Why Job Seekers should use Twitter
It offers you a venue to demonstrate your expertise and share information in quick, pithy bursts of wisdom. This is perfect if you don’t have the time or energy to create a blog.
Twitter doesn’t have to be very time-consuming, but if it’s going to be part of your job search strategy, make a point to keep up with it by sending out something useful every day.
Read what other people write and respond. Join conversations and start your own.
Don’t be afraid to send a message directly to a professional in your field. Simply address your tweet to their Twitter name, and they should receive it.
Use the direct message feature if you have a private or personal note. Remember that the recipient may respond publicly, though.
Feel free to tweet that you are looking for an opportunity.
It can give you immediate access to other professionals in your field. When you follow industry leaders, you’ll know who spends time with them, what conferences they attend, what they’re reading and what is on their minds. This is great information to leverage for your search.
You will increase your exposure and credibility as well as personal and professional relationships when you connect to others in your industry.
Brand yourself professionally. Choose a professional Twitter handle using your name or some combination of your name and profession that sounds good and is easy to remember.
Take time to create a professional profile that will attract your target market. If you don’t have a website, link to your LinkedIn profile.
Listen to what people are saying;
Interact with groups of people on the same topics by using the Hashtag markup, a # followed by a keyword.
Before you follow anyone, start posting some tweets. This will help you establish your presence and help you get used to "twittering"
Continue to build your network by using Twitter Search http://search.twitter.com and Twitter’s Find People tool. Manually review profiles and use Twubble to help you find new people to follow. Use directories such as Twellow and TwitDir. Grow your network slowly - you don’t want to follow 1000 people and have only 30 following you. That makes you look spammy, not professional.
Remember the phrase "give and you shall recieve"? Think about what you can do for others. Don’t blatantly self-promote. Instead, help promote others. “Retweet” (pass along information someone else shared, giving them credit) - you will earn followers and friends this way. Those who know (and like) you will become part of your network and will be willing to help you.
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Below is the live recording of "Recruitment Rumble" 7th May 2009 with Thomas Shaw, Geoff Jennings and Diane Lee. The topics covered in the rumble included:
Geoff Jennings is the controversial man at the helm of http://www.geoffjennings.com, a site dedicated to keeping the recruitment bastards honest. He has worked for online industry leaders and is currently Managing Director of http://www.onlinerecruitment.com.au
Thomas Shaw is the pretty boy of online recruitment, having established his stranglehold of the industry via his blog http://www.recruitmentdirectory.com.au/blog By day he works in the recruitment industry, and at night a tweet from Thomas can make or break your organisation.
Diane Lee is the founder of Even It Up! which aims to provide information about recruitment practices for Australian jobseekers. Diane is leading the revolt from frustrated job seekers who want an even playing field http://www.evenitup.com.au
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TwitterJobSearch has created a widget with the Google Maps API to provide a geographical representation of the jobs posted. One of the main problems with this mashup is that users are not specifying the job's location in the tweet.
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There's nothing like a good stoush. Join online recruitment industry leaders Geoff Jennings and Thomas Shaw for a LIVE "Recruitment Rumble". All gloves will be off as Geoff and Thomas go head to head in a discussion about key topics (Geoff may even wear his shiny purple boxing shorts).
Joining in the live discussion is Diane Lee, founder of Even It Up! providing a perspective from the job seeker point of view and "outsider" to the industry.
Geoff Jennings is the controversial man at the helm of http://www.geoffjennings.com, a site dedicated to keeping the recruitment bastards honest. He has worked for online industry leaders and is currently Managing Director of http://www.onlinerecruitment.com.au
Thomas Shaw is the pretty boy of online recruitment, having established his stranglehold of the industry via his blog http://www.recruitmentdirectory.com.au/blog By day he works in the recruitment industry, and at night a tweet from Thomas can make or break your organisation.
Diane Lee is the founder of Even It Up! which aims to provide information about recruitment practices for Australian jobseekers. Diane is leading the revolt from frustrated job seekers who want an even playing field http://www.evenitup.com.au
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Below is the recording from last week’s webinar on "Using Twitter for Recruitment" You can register for other upcoming webinars here.
Twitter, the fast-growing networking site, offers recruiters new ways to source quality candidates and channels to win more business - all for no extra spend.
You will learn how to:
Sign up to Twitter and build your professional network
Use Twitter to post jobs for free
Source passive candidates using Twitter
Find open jobs on Twitter, winning you more business
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Most recruiters would be unaware about this little tweak you can add into your job adverts. By adding a list of keywords, it can slightly improve the search results position. Is this true...? We will never know all the secrets to the complex search algorithm used by the job boards.
The search engine ranks the results by calculating the keyword weighing (number of times it has been used), keyword placement and other variables. Additional keywords may be inserted at the end of the ad; they need not appear in the ad copy.
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mspecht (7:56am Monday 27 April 2009)
Thomas while yes you will get slightly better search results by just listing keywords. You need to do a bit more to get real return on keywords in your jobs. Search engines look at lots of attributes. If a recruiter wants their jobs to appear high in Google search rankings then a complete SEO campaign is needed.
careyeaton (9:45am Monday 27 April 2009)
A lot of advertisers are aware of this but there are some negatives with this.
Firstly, a number of advertisers post an entire dictionary there to try manipulate it so their ad appears in as many searches as possible. This is a very short sighted strategy because the ad appears in front as as many irrelevant candidates as possible.
Secondly, its all very well to be found by a search engine but what impression are you creating for jobseekers? Choose between desperation or manipulation. Not great for your brand in either case.
Thirdly, on most Australian job boards, keyword-only google-style searching is not even near the way that most jobseekers search. So this tactic might get your ad up in front of a minority of searchers or whom most might be irrelevant - not the best strategy to attract both quality and quantity.
The last point is that yes, it does manipulate the search engines to try give an advertiser a competitive advantage over other advertisers. At SEEK, we're trying to offer an even access to everyone so that's why we have rules about this sort of thing, and built in aspects of our search engine that penalises rigging or keyword stacking behaviour.
If we allowed this, then everyone would simply add the entire dictionary to their ads and destroy the market for everyone else.
Social networking sites allow you to know and to be known to multitudes of people throughout the world. Through the sites you can meet many influential individuals and organizations who can get you referrals, new collaborations, more business and ultimately greater profits. Any person big or small, can become successful with the help of social networking sites.
Why should you create a profile on social networking sites?
Expand your network
Social networking sites allow you to make friends and form a large network of the people from your industry. The larger the network, the greater your opportunities are for finding a good job, business offer, business lead, etc.
Increase visibility
Posting informative content on your company can increase the site traffic to your company's site that might boost your brand visibility.
Marketing
You can indulge in marketing your company/product/brand through social media with a bit of imagination and plenty of innovation. You can enter into aggressive marketing through the updates, blogs, webinars, etc.
Easy and quick
Having your profile on any social networking site is easy and quick. You just have to click a few buttons and type details about yourself/company to be known.
Stay connected
Staying connected to the near and dear is the primary aim of anyone signing up with a social networking site. Social media allows you to stay in touch with anyone, living in any part of the globe, at any time.
Your space
Your profile is your exclusive space, through which you can share your thoughts, videos, pictures and opinions. You can post a blog and submit a link for the users on the social networking site.
0 costs
Signing up and posting your profile on social networking sites incurs no cost unlike other media like television, newspaper, radio, etc.
Increase work
If you have a network with the best in your industry and prove to them that you are really good at your job, you can get more work and this translates into more profits.
Expert help
Your network may include experts in your industry who can provide valuable guidance on your new products, approach, endeavors and enterprises. They can guide you through your tough times.
Instant fame
Posting regular updates and interesting links bring you many friends and fans. This makes you much sough after by the users of the social networking site and you become famous, instantly.
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Below is a live recording with Keith Keller and Annemarie Cross for yesterdays “Taking your job search to the next level with Social Networking” You can register for other upcoming webinars here.
It’s a fact - the number of printed job advertisements is decreasing. However, despite this decline there are still many great job opportunities out there, with recruiters and employers turning to online mediums to search for potential hires. So, if you can’t be found online – you won’t be found period!
This webinar will teach you how to begin building your professional online profile. Take your search to the next level with social networking sites, such as Twitter, blogs, Linked In, Facebook and other online mediums.
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