Adding keyword tags to your job adverts


Posted By: Thomas Shaw, 9:26pm Sunday 26 April 2009

Most recruiters would be unaware about this little tweak you can add into your job adverts. By adding a list of keywords, it can slightly improve the search results position. Is this true...? We will never know all the secrets to the complex search algorithm used by the job boards.

The search engine ranks the results by calculating the keyword weighing (number of times it has been used), keyword placement and other variables. Additional keywords may be inserted at the end of the ad; they need not appear in the ad copy.