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Job Board Statistics - December 2009

Posted By: Thomas Shaw, 9:00am Friday 01 January 2010    Print Article

Australian Job Board Statistics measuring the total unique browsers during December 2009. Data source - Nielsen NetRatings. SEEK 3.064m, CareerOne 1.282m, MyCareer 1.087m

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Article Tags: nielsen netratings job board statistics job board december 2009 seek careerone mycareer job board report

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Jingle bells, jingle bells, jingle all the way to the bank

Posted By: Thomas Shaw, 5:25pm Friday 18 December 2009    Print Article

This weeks Christmas job ad title winner goes to Smaart Recruitment with "Jingle bells, jingle bells, jingle all the way to the bank!! Temps, we need you!"

Runners up...
  • Practice Nurses - Santa has sent the perfect role!
  • Sales Agents and Sales PA's - Ho Ho Ho Santa Has A Great Career Present For You!
  • Santa is granting new years wishes!
  • Ho Ho Ho! Temp Administrators cash up Christmas & the New Year! Inner Locs!
  • Merry Christmas and a Happy New Year in your new fabulous role!
Previous winners...

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Article Tags: job boards funny job ads job ad title christmas smaart recruitment

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How can we improve the candidate’s interview skills?

Posted By: Thomas Shaw, 1:07pm Thursday 17 December 2009    Print Article

Over the past month, I have been trying out a new product that was released to the Australian marketplace called Interview Gold. The product takes a unique approach to interview preparation which combines a fast track interview skills course with video practice interviews and interactive mock interviews.

In my position, I get to play with a lot of new products (thanks everyone). The reason for the review of Interview Gold is because it identifies and improves an often overlooked part of the recruitment process - preparing the candidate for an interview.

We all know how important the candidate-client interview is, and if the candidate performs poorly, the chances are they will fail and not get the role. It is often a very time consuming and often frustrating part on both sides to prepare the candidate for an interview. Am I giving the candidate the right advice? Are they listening?

As recruiters, career coaches, trainers, etc we can only do so much in the time we have available we can now outsource this time consuming training to someone else. The product enables candidates to complete job-specific interview training online and recruitment consultants to review the performance of their candidates to ensure they are ready for interview. It ensures candidates perform at their best at interview, leading to higher placement rates.

By using the system, candidates can know what to expect, the questions they will ask and what to say and do to win the job offer. Kate Southam, editor at CareerOne also wrote a review of the product last month focusing on the candidate front end.

From my point of view and expertise in the industry, I wanted to look at it from the recruiter’s side. Would using the product increase the consultant’s productivity? Obviously yes, but is the consultants workload increased?

All the recruiter needs to do is log into the system and add the candidate’s details - first name, last name and email address. An email with login details is automatically generated and sent to the candidate for them to step through the training program. The recruiter can follow up on the candidate’s progress through the training program and provide feedback on the mock interview questions. You can then record (copy/paste) the results of the training session back into the recruitment database.

Now you can have some peace of mind that the candidate is more prepared for the interview than before.

Article URL:

Article Tags: interview skills job seekers candidates interviews interview gold recruitment process recruitment consultants productivity placement ratio client-candidate interview product testing

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Is mobile going to become the recruitment platform of choice?

Posted By: Thomas Shaw, 3:29pm Wednesday 16 December 2009    Print Article

Morgan Stanley has released the latest Mobile Internet Report studying innovations in technology. If you have a spare few hours, you can read the full 400+ page report, or browse through the presentation slides. Mobile internet is not a fad and the recruitment industry should take note. Most day-to-day recruitment programs are desktop based which requires costly overheads and resources. Recruitment systems, job boards and career websites should become mobile optimised to take full advantage of this growing medium.

Innovation in technology – and the creation (and destruction) of wealth in its wake – follows a pattern. As each new computing cycle unfolds, roughly once a decade, the number of devices and users rises by a factor of ten. From mainframe to minicomputer, PC, desktop Internet, and now the mobile Internet, more and more people benefited from faster processing power, better user interfaces, smaller form factors, lower prices, and expanded services.

The key takeaways from the report are...
  • Material wealth creation / destruction should surpass earlier computing cycles. The mobile Internet cycle, the 5th cycle in 50 years, is just starting. Winners in each cycle often create more market capitalization than in the last. New winners emerge, some incumbents survive – or thrive – while many past winners falter.
  • The mobile Internet is ramping faster than desktop Internet did, and we believe more users may connect to the Internet via mobile devices than desktop PCs within 5 years.
  • Five IP-based products / services are growing / converging and providing the underpinnings for dramatic growth in mobile Internet usage – 3G adoption + social networking + video + VoIP + impressive mobile devices.
  • Apple + Facebook platforms serving to raise the bar for how users connect / communicate – their respective ramps in user and developer engagement may be unprecedented.
  • Decade-plus Internet usage / monetization ramps for mobile Internet in Japan plus desktop Internet in developed markets provide roadmaps for global ramp and monetization.
  • Massive mobile data growth is driving transitions for carriers and equipment providers.
  • Emerging markets have material potential for mobile Internet user growth. Low penetration of fixed-line telephone and already vibrant mobile value-added services mean that for many EM users and SMEs, the Internet will be mobile.

Article URL:

Article Tags: mobile internet report december 2009 morgan stanley mobile recruitment mobile mobile internet mobile applications mobile job search apple iphone internet cycle ip telephone voip facebook emerging markets saas recruitment native applications web applications

Comments View Comments (3) igovt login system

Posted By: Thomas Shaw, 5:30pm Tuesday 15 December 2009    Print Article

Over the past few years, the New Zealand government has been working on a single all-of-government logon service (igovt) and identity verification service (IVS). This will allow users to use the same logon details to access all participating government service provider's online services.

The government has predicted that igovt would deliver benefits worth between $641 million and $1.37 billion over 10 years by avoiding duplicated identity verification systems and making it easier for agencies to put more services on the web.

The first part of igovt the igovt logon service was introduced in 2007 and lets people access services provided by agencies through a shared logon system that allows a single username and password. You can read through the business cases and technical specifications here.

The second component, the "identity verification service" (IVS) has now been released and is designed to give Government agencies a high degree of confidence that people who have obtained a logon are who they say they are.

The New Zealand government jobs portal has implemented the igovt logon system for both job seekers and advertisers to use. This allows users to use their existing igovt logon to access the job site.

If you do not have an igovt account, the process is straight forward. First you fill out the standard registration fields and answer a number of verification questions. Easy, then you have created your igovt username and password.

From one side of the fence, implementing the logon system is a no-brainer for me. Either, the job site has to implement it's own login system (which can add a lot of red tape and can cost $$$) or spend a few thousand dollars to integrate the site with the existing login service.
  • Reduces costs of logon management to government agencies.
  • Reduces security threats facing government agencies in using the online channel.
  • Frees your agency from being involved in logon management and continuously investing in ever changing logon technologies.
  • Provides benefits of scale, expertise, and adoption of best practices.
  • Provides convenience and time savings for your agency's users.
  • Reduces the need for phone or email support through extensive online self-service tools.
  • Gives inherent compliance with NZ e-GIF Identity Management and Authentication Standards.
  • Avoids duplication of identity management systems.
  • Gives your agency affordable access to high-quality authentication methods.
  • Is a step towards achieving the 2010 Networked State Services Development Goal and the E-government Strategy.
But on the other side, as much as I love the idea of single username/password, I can't help but think governments are missing out on the next generation of public sector workers by restricting, and not integrating with existing protocols such as Facebook Connect, OpenID, etc. See my previous posts on integrating Facebook Connect with your job board and what is OpenID and how can we use it.

If you have a look at the different types of login services provided by other job sites. MyCareer is the only site I can think of, that does not have its own separate user system. Users need to use/create a Fairfax Digital account which can be used across all online sites.  

I haven’t even touched on the subject of igovt feeling like a national ID card. We can leave that debate to another day.

Article URL:

Article Tags: igovt igovt login identiy verification system new zealand government government government jobs ivs openid facebook connect security fairfax digital mycareer username password user system identity theft identity management systems user authentication

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Could social media soon replace email?

Posted By: Thomas Shaw, 8:40pm Thursday 10 December 2009    Print Article

A recent study by Canadian company PEOPLE FROM COSSETTE, made the observation that social media could soon replace email as a means of sharing information. Could it be true? Facebook doesn’t think so and is planning a number of platform upgrades to share the users email addresses. But, could both of these marketing channels together destroy other forms of communication?

The survey by PEOPLE FROM COSSETTE (see slideshow below) found that more than three quarters of the online population uses e-mail to share information they deem important. But the trend favours social media, as one third of Internet users are already publishing this information directly online, compared to 20% last fall only (2008).

Furthermore, Gen Y (those aged 18 to 24) prefers social networks (26%) over e-mail (15%) to share information that is significant. Half of the members use Facebook to stay in touch with friends and 14% use it to communicate with family.

But Facebook has recently announced a series of changes to its platform where email is now a supported channel.  Facebook has long hidden the users email address, but will soon allow developers access to the user's verified email address.

Many recruiters rely on application-to-user and user-to-user notifications to reconnect with users, and this communication channel is disappearing.

That means, in order to remarket to users to let them know about new jobs, events, career fairs or promotions, you'll need to acquire users' email addresses.

In the 2010 Marketing Trends Survey by StrongMail. It shows that email and social media top the list of marketing tactics respondents will increase spending on in 2010.

Email still survives! What do you think?

Article URL:

Article Tags: facebook email address email marketing facebook developers communication channels social media email people from cossette 2010 marketing trends statistics strongmail

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Calling Blitzen, Dancer and Rudolph - Reindeers needed everyday till Xmas

Posted By: Thomas Shaw, 8:10pm Thursday 10 December 2009    Print Article

This weeks Christmas job ad winner was found on MyCareer and also displayed in The Sydney Morning Herald. "Calling Blitzen, Dancer and Rudolph" Santa must have been in a rush because he forgot to check his diary.

Runners up...

  • Santa says "Want a new job by Chrissy?"
  • Chief of Global Distribution - Once in a Year role
  • Santa's Gift Bag
  • Corporate Travel Consultant - SANTA'S OFFLOADING PRESENTS ALREADY!
  • CONSTRUCTION ESTIMATOR – Unravel an early Christmas Present!!!
  • Santa's Career list for 2010 Starts
  • Sales Agents – Ho Ho Ho Santa Has A Great Career Present For You!
  • Are you looking for an exciting new position? Well I've got the xmas gift for you to unwrap early!
Previous winners...

Article URL:

Article Tags: job boards funny job ads christmas mycareer sydney morning herald

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Gartner's 2009 Magic Quadrant for E-Recruitment Software report

Posted By: Thomas Shaw, 5:50pm Thursday 10 December 2009    Print Article

Gartner Inc have released the 2009 Magic Quadrant for E-Recruitment Software report. The report examines "vendors that have more than 100 e-recruitment software customers with more than 1,000 employees, more than $25 million in total revenue (license, maintenance and services) or both."

As the e-recruitment software market matures, there is more functional parity in recruitment automation. However, customers are starting to move beyond basic recruiting automation toward overall effectiveness. Solutions are evolving to meet the strategies of organizations looking to fulfill their talent acquisition needs. To be most effective, solutions must support industry and geographic needs, as well as handle the challenges facing corporate recruiting departments.

One of the findings that caught my attention was 22% of respondents said that they were using social software functionality from their e-recruiting vendor, whereas 34% had no plans to use social software. During the past year, many vendors have added social-software capabilities, and almost all have it on their road maps.

Gartner's evaluation criteria is based on the company's vision and ability to execute, which includes market understanding, overall viability, innovation, business model, market responsiveness and customer service experience.

You can read more about what to do with the Gartner Magic Quadrant or purchased the full report

Article URL:

Article Tags: gartner magic quadrant erecruitment software online recruitment ats recruitment systems gartner inc magix quadrant for erecruitment software recruitment technology vendors silkroad technology oracle peoplesoft icims sap adp oracle e-business suite hrsmart peopleadmin netmedia first advantage bernard hodes group cytiva wcn bond adapt webcruiter pageup people taleo kenexa stepstone peopleclick kronos mrted neogov jobpartners social software

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Are you a Social Recruitment wanker?

Posted By: Thomas Shaw, 9:47am Monday 07 December 2009    Print Article

There may come a time where you are so immersed in social media you become a wanker. You forget about the real world. Real relationships. A world where you pick up the phone to call a candidate or catch-up with a client for a coffee. For all those who know me, I would rather communicate over the phone than correspond via Twitter.

Social media commentators don't understand the Online Recruitment industry. Forget the hype and talking from the overseas markets, the Australian online recruitment market is not quite shifting yet. Yes, I know there are many recruiters who are finding candidates via social media, but overall the majority of hires is coming from other mediums.

Job seekers USE job boards. In fact, job board traffic is at a all time high. Just have a look at the latest Job Board Statistics for November 2009. Job seekers use job boards because they are a one stop shop to conduct a job search. The latest RCSA survey shows that 96% of Recruiters source Candidates through mainstream Job Boards.

Social media is not a fad, and it is very important for recruiters to understand each of the different types of social media and how they can be used in the recruitment process - a process where you need to automate as much as possible. If not, you are wasting your time and resources. Maybe no one wants to follow your recruitment agency on Twitter?

If you answer yes to any of these, you may be a social recruitment wanker.
  • At every opportunity you get, you retweet or tweet a "thank you" to your followers with a link back to your blog/website
  • You have attended more than 1 "social media in recruitment" conferences in the past 12 months
  • You attend "tweetups"
  • You are a member of a social media club
  • Your email signature contains more than 5 contact points - phone, email, web, LinkedIn, Twitter, Facebook
There are a lot of people who think job boards are dying, and will be replaced by social networking sites. Unfortunately, they tend to forget about the underlying dimension of a job board. It is a type of classifieds - like Carsales, Realestate, etc where 2 parties meet - the advertiser and the job seeker.

Last week, Google released the 2009 Year-End Google Zeitgeist for Australia and the 10th most popular search term was SEEK just behind larger more dominant online sites including Facebook, Google and Youtube. 

Job boards are already connected with social networking sites. In fact, they are more connected then ever. SEEK was the first to launch a sponsored Facebook group in November 2007 and CareerOne has powered MySpace Jobs since January 2008. Statistics I produced last week show that 45% of the job ad links on Twitter click through to SEEK, followed by 15% to the Recruiter/Employers website and ATS. 35% of the job ad links on Facebook have no URL or email address listed, followed by 20% to the Recruiter/Employers website.

So before you go out and cancel your job board subscription for social media. Start small, dip your toes in the water and give it some time to work. The more channels you are on, the harder it is to control. Remember to measure the ROI and compare the difference.

Article URL:

Article Tags: social recruiting social recruitment twitter facebook myspace seek job board statistics social recruitment wanker social media club online recruitment online recruitment industry job boards carsales realestate online classifieds future of job boards

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Dear Santa. All I want for Christmas are some Team Leaders

Posted By: Thomas Shaw, 9:35am Friday 04 December 2009    Print Article

It's that time of the year again where recruiters try to come up with the most creative, witty and funny job advert titles. This week, the award goes to The Warehouse in New Zealand with "Dear Santa. All I want for Christmas are some Team Leaders, please."

Runners up...
  • Sales and Support Specialist Get your new job wrapped up for Christmas!
  • Christmas Is Coming...Get Temping Now!!
  • A NEW JOB on your Wish List this Christmas???
  • Jingle bells, jingle bells, jingle all the way!!
  • All I want for Christmas is you! - Managers required for well known labels...
  • Picture yourself having a White Christmas this holiday season?
  • Ho Ho Ho! Temp Receptionists cash up for Christmas
Previous winners...

Article URL:

Article Tags: christmas job ads funny job boards the warehouse funny job ads

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