Select Website 

Recruitment Directory's Blog - Australia's #1 Recruitment Technology Blog!

Back to Menu Back to Menu

Could social media soon replace email?

Posted By: Thomas Shaw, 8:40pm Thursday 10 December 2009    Print Article

A recent study by Canadian company PEOPLE FROM COSSETTE, made the observation that social media could soon replace email as a means of sharing information. Could it be true? Facebook doesn’t think so and is planning a number of platform upgrades to share the users email addresses. But, could both of these marketing channels together destroy other forms of communication?

The survey by PEOPLE FROM COSSETTE (see slideshow below) found that more than three quarters of the online population uses e-mail to share information they deem important. But the trend favours social media, as one third of Internet users are already publishing this information directly online, compared to 20% last fall only (2008).

Furthermore, Gen Y (those aged 18 to 24) prefers social networks (26%) over e-mail (15%) to share information that is significant. Half of the members use Facebook to stay in touch with friends and 14% use it to communicate with family.

But Facebook has recently announced a series of changes to its platform where email is now a supported channel.  Facebook has long hidden the users email address, but will soon allow developers access to the user's verified email address.

Many recruiters rely on application-to-user and user-to-user notifications to reconnect with users, and this communication channel is disappearing.

That means, in order to remarket to users to let them know about new jobs, events, career fairs or promotions, you'll need to acquire users' email addresses.

In the 2010 Marketing Trends Survey by StrongMail. It shows that email and social media top the list of marketing tactics respondents will increase spending on in 2010.

Email still survives! What do you think?

Article URL:

Article Tags: facebook email address email marketing facebook developers communication channels social media email people from cossette 2010 marketing trends statistics strongmail

Comments Hide Comments (3)

Feel free to join in on the conversation. All comments are moderated before publishing. Comments posted by subscribers don't necessarily reflect the views of Recruitment Directory.

 Ian Barr (12:45am Saturday 12 December 2009)

Thank you for sharing our study Thomas. The Cossette family of agencies appreciates it!

 Industry Observer (9:40am Monday 14 December 2009)

You're on the money again Mr Shaw.

Facebook Applications have always been the best way to recruit on the platform. Recruiters who have fan pages, groups and normal profiles have wasted their time and resources.

 Bruce Callaway (7:09am Tuesday 15 December 2009)

In a previous role, I dealt with importing and exporting in all regions of the globe and in Asia, MSN was the main communication method. Email was hardly used.

Your Name: * Required
Your Email Address: * Required
Website URL:
Comments: * Required
Enter the code you see in the image above (case sensitive). Click on the image to refresh it.

Back to Menu Back to Menu

Random Blog Articles

Opportunities and Challenges post the GFC and in preparation for environmental changes
Published: 6:25pm Monday 06 September 2010

What will my job site look like on the iPad?
Published: 8:00am Tuesday 06 April 2010

Job Board Statistics - Oct 09
Published: 4:52pm Monday 02 November 2009

Protecting Your Business Brand and Employment Issues
Published: 7:28pm Thursday 15 January 2009

Recruitment Directory releases white label iPhone job search applications
Published: 10:00am Friday 07 August 2009