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Job contest lets bloggers become pilots

Posted By: Thomas Shaw, 3:50am Thursday 02 April 2009    Print Article

Malaysian airline AirAsia recently launched the "So You Wanna Be a Pilot?" contest, by which it's offering 10 people the chance to become a pilot. No experience or training is necessary; all contestants must do is submit a blog entry between 1 April and 15 May explaining why they deserve the opportunity.

They must also meet a set of minimum requirements, such as being aged 18 to 28, having a good command of both English and Bahasa Malaysia, and having a minimum height of 163 cm. Ten winners will be selected, entitling them to attend the first round of selection for AirAsia's new pilot intake program and spend a day with a select group of pilots at AirAsia Academy.

A place in the pilot training program is not guaranteed, but applicants will have a chance to dig further into the profession and maybe even have a go at computer pilot simulation series. "The road after this is yours and yours alone," the site explains. "We will pave the way but you have to do the running till the end."

Whereas the Best Job in the World was designed to focus attention on the Great Barrier Reef Islands, AirAsia's program is more of a fresh twist on the traditional recruitment process. And if that twist can work for hiring new pilots, what's to say it couldn't be used—with varying degrees of modification—to find your next blogger, marketing manager or sysadmin? Be inspired!

Credit: Springwise





Article URL: http://www.recruitmentdirectory.com.au/Blog/job-contest-lets-bloggers-become-pilots-a152.html

Article Tags: blogger job viral marketing job search pilot malaysia airasia islandreefjob

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ShortShorts Jobs launches

Posted By: Thomas Shaw, 10:41am Wednesday 01 April 2009    Print Article

Earlier this week, a new niche fashion and rag trade job site ShortShorts launched. ShortShorts is a revolution for employers and job seekers in the fashion and rag trade industry.

The site currently lists over 250 jobs across Australia and has just integrated with job posting software Jobadder.

Job seekers have the ability to create their own profile, allowing them to upload and attach photos when applying for a job.

All advertisers who mention it is a requirement to wear short shorts in the workplace will receive a 20% discount on the job listing.

It only takes three short steps to get up and running.
  • Write the details of what you want your advertisement to say.
  • Enter your company's contact details.
  • Fill out your method of payment.








Article URL: http://www.recruitmentdirectory.com.au/Blog/shortshorts-jobs-launches-a151.html

Article Tags: shortshorts retail jobs jobadder niche job board youth fashion

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Google Keyboard Shortcuts

Posted By: Thomas Shaw, 10:54am Tuesday 31 March 2009    Print Article

Google is always experimenting with new features aimed at improving the search experience. Everyone loves keyboard shortcuts, but only if we could remember all of them. This experimental search function is not new, but interesting to let readers know about ongoing development.

If you have used Google Reader, Gmail or Google Docs in the past you would have noticed the ability to use the various keyboard shortcuts.

I have been using this experimental search page for a few months now. You can see the results here

It begs me to ask - What is your site doing to improve its accessibility?


Pros
  • Important tool for handicap people, who can not use the mouse.
  • Very intuitive, easy to learn, and easy to use.
  • Improves the experience of users, reducing the need for a mouse.
  • Makes it easier to focus on a results and navigate between them.
  • Control the navigation between results, and cognitively easier and more efficient.
Cons
  • Users are already used to the mouse
  • The specific key choices are rather weird - "J" goes downs and "K" goes up
  • Why these keys anyway, these keys are not easy to locate as there is no anchor next to them
  • The sponsored links are still positioned on the right top corner of the screen now, but now positioned under the keyboard shortcuts legend. (Assume that this is only for current reference)
  • A result is only highlighted by the small marker, and sometimes it is not noticeable enough







Article URL: http://www.recruitmentdirectory.com.au/Blog/google-keyboard-shortcuts-a150.html

Article Tags: google google labs testing keyboard shortcuts accessibility search engine

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Keyword Trends & Research Tools

Posted By: Thomas Shaw, 8:23pm Monday 30 March 2009    Print Article

Are you tired of reading articles and books on SEO, Search Engine Marketing and Internet Marketing? By now you will know that keyword selection and optimization is essential for driving traffic to your website and the way to improve your search engine ranking.

There are a number of great free tools available for gathering user search data. For a more comprehensive solution and in-depth data, you will have to pay for it. These sites listed below will give you the appropriate user traffic data, and keyword trend to decide if you want to optimize for a particular keyword.

WordTracker - Full featured, subscription-based keyword research tool. Free version.

Compete - Full featured search analytics tool with limited free access.

Keyword Country - Full featured, subscription-based keyword research tool.

Facebook Lexicon - Keyword research tool for searching Facebook walls chatter.

Technorati Keywords Charts - Chart the blog keyword mentions with an embeddable chart.

Google Insights for Search - Full-featured keyword research tool.

Google Trends - Compare search terms side-by-side.

Google HotTrends - The hottest search terms right now; updated hourly.

Google AdWords Keyword Tool - Keyword research for commercial search terms that are bid upon for Google ads.

Yahoo Search Marketing - includes a keyword research tool.

Microsoft AdCenter Labs - has a whole host of keyword research tools, including search funnels and audience intelligence tools.

Keyword Discovery - Full featured, subscription-based keyword research tool, the site has a free trial.

Keyword Directory - identify specific search terms that drive traffic to web sites within each industry category.

Twist - Like Google Trends for Twitter.

Spy - Spy tracks real-time keyword mentions in Twitter, FriendFeed, Flickr, Blog Comments, Yahoo News, Blogs and Google Reader and allows you to subscribe via RSS.




Article URL: http://www.recruitmentdirectory.com.au/Blog/keyword-trends-research-tools-a149.html

Article Tags: keywords trends research search engine wordtracker seo search engine marketing compete facebook lexicon technorati google insights google trends google hottrends adwords adcenter keyworddiscovery sky twist twitter

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LinkedIn Job Referrals BETA

Posted By: Thomas Shaw, 5:10pm Monday 30 March 2009    Print Article

LinkedIn are currently beta testing a further refinement to the job referral function. If you are “not interested in this job” you can forward it to someone in your 1st or 2nd connection network. The list is automatically populated against your connections job function & industry to get the best match.

From the example below you can see that the job relates to a Business Development Manager listed in the “Law Practice” industry. LinkedIn has populated connections that I may know, or my friends may know, to send the role to in the legal & business development industry.

The “matching” is still in beta, but its interesting to see the latest developments in the referral space. One of the questions on my mind is there any referral bonus to be paid to the referrer?






Article URL: http://www.recruitmentdirectory.com.au/Blog/linkedin-job-referrals-beta-a148.html

Article Tags: linkedin job search referral network beta testing linkedin.com

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Share your LinkedIn profile

Posted By: Thomas Shaw, 9:18pm Sunday 29 March 2009    Print Article

Since its launch, LinkedIn has been a thriving success and continues to improve the site for all types of users. While looking into the jobs available at Twitter (No, I am not moving to the USA) I noticed that they are using JobScore as their ATS.

JobScore is a free applicant tracking system and a resume sharing network. It empowers employers to build their own candidate pipeline and exchange their un-hired resumes for qualified, interested candidates (with the candidate's permission). Read an early review about the site at Cheezhead.

What is so interesting about this find is that JobScore has utilized the LinkedIn API and integrated this into the application form/ATS. When you apply for a job through the JobScore system, it allows you to attach your LinkedIn profile. I would assume that this therefore allows the ATS to automatically update your profile on the database (JobScore) when you update or change your details on LinkedIn.

I can see this integration being adopted with more job boards over time. In the future, there will be no need to upload your resume every time you apply for a job - you will store your resume on one site, and authorise the ATS to view/update each time. The steps to attach your LinkedIn profile to the application form are quite simple.

1. Click on the “Share your LinkedIn profile”.




2. Authorise LinkedIn to allow JobScore access to your profile. You therefore allow the ATS (and therefore the Employer) the ability to see who is in your network, your profile, and updates)





Note: You can turn off the 3rd party authorization in your LinkedIn “Account & Settings” page.

This API integration seems to remind me of Facebook Connect.










3. After allowing LinkedIn access, you are redirected back the application form to complete the application process.




Article URL: http://www.recruitmentdirectory.com.au/Blog/share-your-linkedin-profile-a147.html

Article Tags: jobscore linkedin twitter linkedin profile application form api cheezhead digital resume linkedin.com cheezhead.com

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Do not "Auto Approve" job adverts

Posted By: Thomas Shaw, 8:13pm Sunday 29 March 2009    Print Article

It amazes me how job boards (and other classifieds sites) continue to allow adverts to be posted live without checking the job advert or advertiser. Checking to see if the advertiser is legit is one step you can take to stop scams (and fake ads) appearing on your site.

It is:
  • unprofessional
  • misleading
  • gives job seekers a false sense of hope
  • looks bad
It is not hard to program in a function to leave the job advert in "Awaiting Approval" status while a staff member checks the job advert/advertiser. Although this can increase the backend administration workload, it's better to be safe than sorry.

Most off-the-shelf job board software will have this function prebuilt in. If you believe it is "too hard" to do, get out of the industry. Technology is moving at a very fast rate, and job boards need to be continually updated with new functions and security updates.

No explanation needed for the job advert below.





Article URL: http://www.recruitmentdirectory.com.au/Blog/do-not-auto-approve-job-adverts-a146.html

Article Tags: job boards scam job advert online advertising hippo job board software hippo.com.au

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Print Advert Pointers

Posted By: Thomas Shaw, 3:58pm Sunday 29 March 2009    Print Article

Readers would be aware of my Saturday morning routine - get up and read The Age's MyCareer section.

A few weeks ago we pointed out the wasted print space and this week the paper is inundated with ad pointers. It's a no-brainer that the number of job adverts
appearing in the paper is drying up - so now each page is filled up with these stupid pointers.

If I worked at either Victoria University or RMIT I would check the invoice to see why you paid for the double-up of pointers on the same page.






Article URL: http://www.recruitmentdirectory.com.au/Blog/print-advert-pointers-a144.html

Article Tags: mycareer print invoice waste print advertising

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There have been 2 Applications for this job

Posted By: Thomas Shaw, 2:43pm Friday 27 March 2009    Print Article

Did you know that some of the job adverts on JobsJobsJobs display the number of people that apply for a job? Surprised... So am I. Today we noticed a BDM role with JobX posted on JobsJobsJobs. Are they only just "sharing content" or is the merger announcement delayed due to another merger process still under discussion?




Article URL: http://www.recruitmentdirectory.com.au/Blog/there-have-been-2-applications-for-this-job-a143.html

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Prepare yourself for the job searching process

Posted By: Thomas Shaw, 11:57pm Thursday 26 March 2009    Print Article

Finding a job used to be a very slow process, but this has drastically changed with the advent of online job boards and social networking sites. Rather than watch the Saturday morning paper shrink in size - you can supercharge your job search by setting up an account with a multitude of online job boards and have hundreds of leads delivered to you inbox daily. You can also create an online profiles on social networking sites, where you can increase the chances of being found (or finding a job).

The first step in conducting your online job search is preparing copies of your resumes and cover letters. The major online job boards allow you to create a free profile and upload 1 or more resumes and cover letters. Putting your documents online makes it super easy to distribute them to potential employers quickly.

Once you have put your resume in an electronic format, it's important to upload it to as many sites as possible. Most importantly, make your resume "searchable" or public to employers. This way when an employer runs a search for specific keywords, your resume will show up without even needing to apply for the job. It is best to upload your resume as a Word Document or PDF

Create a professional LinkedIn profile to connect with people in your network or look at creating other social media profiles. Note: I will cover social profiles in a later blog post.

The major online job sites offer a fantastic automated feature – job alerts. You can create a free profile that will bring daily jobs to your email box. When you create a job alert, be sure to use as many relevant keywords as possible relating to your field. Don't just use the title of the position you are looking for, include synonyms and related words to increase the chances of finding leads you are interested in.

For example, if you are an accountant, don't just search for "accountant." Instead put together a large string of related keywords, such as: "accountant, accounting, general ledger, finance, financial reporting." You may end up seeing jobs that you are not qualified for, but it's better to have too many than too few.

It can get pretty cumbersome to manage the application process once you have multiple job applications and email alerts set up.

To keep yourself focused and organized, I suggest that you keep a spread sheet of the jobs you have applied for and people you have talked to. This way you can track the progress of your application against the role and people you have talked to.

This will give you a head start in the job search process.




Article URL: http://www.recruitmentdirectory.com.au/Blog/prepare-yourself-for-the-job-searching-process-a142.html

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