I have been working hard over the past few months developing product ideas for mobile devices and we are very close to releasing an iphone job search application. Most people would argue with me that having a dedicated mobile application is a waste, and sometimes I would agree with them except... read more...
While you may have created a strategy and identified the spokespeople who will participate in online conversations, if you do not share that strategy with the rest of the organization it will lead to confusion. Social media turns everyone associated with your brand into a potential company representative. Whether you are a large or small company, the nature of social media requires specific guidelines for conduct. read more...
