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I ventured down to
Monash Uni for their Graduate Career Fair earlier this week to visit various clients and reviewed their efforts on Employer Branding. Besides the plethora of uni students, free pens and lollies, not much has changed.
It felt like Groundhog Day with the same Government departments/agencies, professional services firms and major employers all vying for the student attention.
Promotional items featured heavily with pens, slap bands, stickers, lollies, stress balls, books, pamphlets, t-shirts, tote bags being handed out.
I was saddened at the lack of innovation. There were many cases of employers handing out application forms for students to fill in. Only a few stands made computers available for students to sign up (newsletter) or apply for the graduate roles.
I spend most of my time with the team at
GradConnection and also watched the student-employer interaction at
SKM (images below).
Article URL: http://www.recruitmentdirectory.com.au/Blog/monash-uni-2009-graduate-careers-fair-a129.html
Article Tags: monash uni graduate career fair employer branding gradconnection skm career site promotional items 
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