Select Website 

Recruitment Directory's Blog - Australia's #1 Recruitment Technology Blog!

Back to Menu Back to Menu

2009 - Year of the Recruitment Videos

Posted By: Thomas Shaw, 11:45am Thursday 08 January 2009    Print Article

Many clients have asked me for my 2009 predictions, and I have been quite reluctant to give many at this stage. 2009 will see the rise of videos as well as other web 2.0 tools. Recruitment software and job posting providers will partner more with organisations, they will be gatekeeper as well as leaders in the industry. Consolidation and collaboration will increase dramatically.

There are many discussions going on behind closed doors which you would not be aware of. Job boards, talent providers, aggregators all in discussion about consolidation in the industry. We will see a number of these in the first half of 2009. The recruitment industry will open up and collaborate more with suppliers, competitors and the industry through online networking forums and the like.

Recruiters will struggle, and be slow to pick up on the web2.0 tools trend. But they will see the benefits from creating and using videos in their marketing campaigns especially now that anyone and everyone can view videos on line, and that more and more people are inclined to watch videos rather than read!

Few tips to creating videos for online recruitment
  • Target your audience
  • Engage with the audience
  • Be honest in your presentation
  • Integrate with the rest of your recruitment campaign
  • Short and sharp
  • Encourage feedback
However, simply posting your videos on YouTube, Facebook, Myspace or other similar video sites would be utterly useless if you don't lead them directly to your own website. That is why it is essential that you put the URL in the descriptive box when posting your video. This way, when viewers can click on the URL, they will be instantly directed to your own website wherein you can further encourage them to apply for a job or subscribe to your newsletter..

Another essential item that you have to supply in posting your video is a keyword loaded description of your video, meaning it has must be composed of the essential as well as mainstream keywords. The keyword description that you put in for your video works similarly to an SEO, meaning that by typing in the keywords in the search engine, the search engine will directly lead the searcher to pages of search results, consisting of sites that use those keywords.

Search engines are the ones to recognize if the video or site is a relevant one. And what puts your video or site in a good spot is that many search engines must notice it. Thus, it is also advised that you submit your video to as many video hosting sites, blogs, podcasts, and other social bookmarking lists. This is called Social Media Optimization. By optimizing your online presence, it makes you more visible through searches within community websites as well as online communities. Other social network connectors include tags, bookmarks, RSS feeds, reviews, trackbacks, comments, and ratings. See my other blog post on SMO http://www.recruitmentdirectory.com.au/Blog/social-media-optimisation-%28smo%29-say-what-a22.html

Also see this article on "How to make your own recruitment video" http://www.ere.net/blogs/video_20/3AFA1725A5E849B68178D7160AE98B49.asp

Below are some recruitment videos from a number of agencies and employers.

Retailworld Resourcing http://www.rwr.net.au



Working at Google Sydney



DWS



CSIRO



Frontier Recruitment



FIT - Helath & Fitness Job Board



Rural Doctors Workforce Agency






Article URL: http://www.recruitmentdirectory.com.au/Blog/2009-year-of-the-recruitment-videos-a59.html

Article Tags:

Comments Hide Comments (2)

Feel free to join in on the conversation. All comments are moderated before publishing. Comments posted by subscribers don't necessarily reflect the views of Recruitment Directory.

 Thomas Shaw (1:17pm Thursday 08 January 2009)

Further to my post. I don't believe that candidate resume videos will gain any momentum.

Employers will still rely on the written resume, and will use voip/streaming video/webcam or skype to conduct virtual interviews.


 anvilman (2:08pm Friday 19 June 2009)

You are 100% correct, video resumes will never work.

Video introductions however make an email 93% more effective. I suggest checking out Vipepower.com.au that was just just launched in Australia as a recruiter specific tool. The interface is designed for best practice and is much less cumbersome and expensive than the other players trying to cover all the bases with video. Thanks and keep up the great blog and webinars!


Your Name: * Required
Your Email Address: * Required
Website URL:
Comments: * Required
Refresh
Enter the code you see in the image above (case sensitive). Click on the image to refresh it.
 


Back to Menu Back to Menu



Random Blog Articles

Monster.com Test Ads
Published: 1:11pm Monday 01 June 2009

National Harvest Guide 2009 - Buy Now or Download Free?
Published: 11:49pm Monday 09 March 2009

SEEK'ing help on a new home page design
Published: 11:55am Tuesday 09 December 2008

Robert Walters Salary Survey iPhone App
Published: 10:17pm Sunday 13 February 2011

jobs.NSW Goverment job board now powered by Taleo
Published: 9:00am Friday 16 October 2009