Select Website 

Recruitment Directory's Blog - Australia's #1 Recruitment Technology Blog!

Back to Menu Back to Menu

Your job alert subscription will expire in 26 days

Posted By: Thomas Shaw, 11:19am Wednesday 21 October 2009    Print Article

Email is a very effective way of attracting candidates and clients to your website. This morning, I received an email job alert reminder notifying me that unless I renew my subscription, it will expire in 26 days. Why didn't I think of this function earlier? What an effective way to keep your database up to date!

Chances are, you spent a fair amount of money and energy to build your job alert/email database. Except, over time we change email addresses and forget to unsubscribe from mailing lists.

There is no point in using email as a marketing or communication tool, if you are not tracking or measuring the effectiveness of this medium.

If you think about it, the cost to reconstitute a clean, ready-to-mail, no-bounce list may be significantly lower than acquiring a new subscriber. Do the math and figure out whether having a clean, deliverable database of subscribers who have maintained a relationship with your agency is worth the investment.

If you haven’t already done so, you need to verify and clean your email database regularly. These actions may include



Article URL: http://www.recruitmentdirectory.com.au/Blog/your-job-alert-subscription-will-expire-in-26-days-a283.html

Article Tags: database management email job alerts email marketing job alerts job search email database automatic expiry email address maintenance email delivery rates

Comments Hide Comments (0)

Feel free to join in on the conversation. All comments are moderated before publishing. Comments posted by subscribers don't necessarily reflect the views of Recruitment Directory.

Your Name: * Required
Your Email Address: * Required
Website URL:
Comments: * Required
Refresh
Enter the code you see in the image above (case sensitive). Click on the image to refresh it.
 


Back to Menu Back to Menu



Random Blog Articles

Recruitment Genome Report 2009
Published: 9:47pm Sunday 17 May 2009

Please select your gender
Published: 5:37pm Monday 13 April 2009

SEEK updates search function
Published: 1:48pm Sunday 19 July 2009

Job Board Statistics - December 2009
Published: 9:00am Friday 01 January 2010

Using SMS in Recruitment
Published: 9:54pm Thursday 08 January 2009