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Your job alert subscription will expire in 26 days

Posted By: Thomas Shaw, 11:19am Wednesday 21 October 2009    Print Article

Email is a very effective way of attracting candidates and clients to your website. This morning, I received an email job alert reminder notifying me that unless I renew my subscription, it will expire in 26 days. Why didn't I think of this function earlier? What an effective way to keep your database up to date!

Chances are, you spent a fair amount of money and energy to build your job alert/email database. Except, over time we change email addresses and forget to unsubscribe from mailing lists.

There is no point in using email as a marketing or communication tool, if you are not tracking or measuring the effectiveness of this medium.

If you think about it, the cost to reconstitute a clean, ready-to-mail, no-bounce list may be significantly lower than acquiring a new subscriber. Do the math and figure out whether having a clean, deliverable database of subscribers who have maintained a relationship with your agency is worth the investment.

If you havenít already done so, you need to verify and clean your email database regularly. These actions may include
  • Identify and remove email addresses that are no longer deliverable - soft/hard bounces
  • Remove duplicate email addresses (if you don't already check the database before adding a new email address)
  • Identify and correct obvious typos. ie [email protected], [email protected]
  • Identify test and prank records. ie [email protected], [email protected]



Article URL: http://www.recruitmentdirectory.com.au/Blog/your-job-alert-subscription-will-expire-in-26-days-a283.html

Article Tags: database management email job alerts email marketing job alerts job search email database automatic expiry email address maintenance email delivery rates

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