Your job alert subscription will expire in 26 days
Posted By: Thomas Shaw, 11:19am Wednesday 21 October 2009
Email is a very effective way of attracting candidates and clients to your website. This morning, I received an email job alert reminder notifying me that unless I renew my subscription, it will expire in 26 days. Why didn't I think of this function earlier? What an effective way to keep your database up to date!
Chances are, you spent a fair amount of money and energy to build your job alert/email database. Except, over time we change email addresses and forget to unsubscribe from mailing lists.
There is no point in using email as a marketing or communication tool, if you are not tracking or measuring the effectiveness of this medium.
If you think about it, the cost to reconstitute a clean, ready-to-mail, no-bounce list may be significantly lower than acquiring a new subscriber. Do the math and figure out whether having a clean, deliverable database of subscribers who have maintained a relationship with your agency is worth the investment.
If you haven’t already done so, you need to verify and clean your email database regularly. These actions may include
- Identify and remove email addresses that are no longer deliverable - soft/hard bounces
- Remove duplicate email addresses (if you don't already check the database before adding a new email address)
- Identify and correct obvious typos. ie [email protected], [email protected]
- Identify test and prank records. ie [email protected], [email protected]
