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Protecting your brand identity is a must for any business. Last night while I was checking up on my own IP, I came across a new site logo and name which looks a bit familiar to a friend of ours 2vouch.
Currently we are finalising our own trademark registrations (logo and words), and it is a very costly and drawn out exercise. But it is essential in protecting your uniqueness in the marketplace.
We like 2vouch
http://www.2vouch.com - good idea and great team. I was certainly surprised when I noticed this logo trademark application on
http://www.ipaustralia.gov.au for "myjobgenie.com" by an individual
I am no expert on this subject, but on the surface "myjobgenie.com" sounds, and has identical word strings to 2vouch's trademark of "the jobgenie", but there are more factors to consider when comparing trademarks - categories, what the product actually is etc.
So what now? In the above example, the trademark of "myjobgenie.com" has just been "filed" with IP Australia. I would asume that 2vouch will object to the registration.
The trademark application process takes a minimum of seven and half months from the date of application to the date of registration. The first hurdle in the trademark application process is the examination of your trademark by the IP Australia, which generally occurs three to four months from the date of application. Shortly after that, the trademark will enter the mandatory three month opposition period, which commences four and a half months from the original date of your trademark application.
When the mandatory three month opposition period expires, the trademark will then move to registered status. The trademark registration will span for ten years from the original date of the application.
Last year Facebook objected to the registration of "facebookjobs" by a Sydney Recruitment Agency.
What are your thoughts?
Article URL: http://www.recruitmentdirectory.com.au/Blog/the-real-job-genie-a58.html
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Strange that 2Vouch have had 'JobGenie' and 'JobGenie Referral Recruiting Engine' through to accepted stage previously with a more detailed description of services then allowed them to lapse.
Prior use of the words also holds some weight, if you can demonstrate this. Which 2Vouch can. But you never know what can happen...
We are very aware of this issue and we are in discussions with the individual concerned. There is only one JobGenie and we are very protective of him. So we are following due process in relation to any infringements on our trademarks.
Best,
Riges Younan
CEO | 2Vouch
@rigesyounan