Posted By: Thomas Shaw, 4:27pm Wednesday 23 June 2010
For those readers interested in Product Management. Let's have a look at some product management axioms originally thought of by Saeed Khan in 2007, and recently summarised in his presentation on the topic.
Every Activity is part of a Sale
Nail it, then Scale it
Change is a process, not an event
Think horizontally, act vertically
The “Nail it, then Scale it” principle applies to software products in general and not simply web properties. Common reasons for not “nailing” it include:
Incorrect and unclear understanding of customer needs
Missing key functionality in the product
Flawed understanding of the competitive landscape
Improper pricing model relative to market expectations
Unaccounted changes in the market landscape
There may be other reasons, but if you look at all of those listed, two things are clear:
Additional work would need to be done to the product or company processes after the product was released to address the issues.
All of the issues could be addressed with basic research and analysis, and likely a little extra time added to the development and/or launch cycle.
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