Select Website 

Recruitment Directory's Blog - Australia's #1 Recruitment Technology Blog!

Back to Menu Back to Menu

Product Management Axioms

Posted By: Thomas Shaw, 4:27pm Wednesday 23 June 2010    Print Article

For those readers interested in Product Management. Let's have a look at some product management axioms originally thought of by Saeed Khan in 2007, and recently summarised in his presentation on the topic.

  • Every Activity is part of a Sale
  • Nail it, then Scale it
  • Change is a process, not an event
  • Think horizontally, act vertically
The “Nail it, then Scale it” principle applies to software products in general and not simply web properties. Common reasons for not “nailing” it include:
  • Incorrect and unclear understanding of customer needs
  • Missing key functionality in the product
  • Flawed understanding of the competitive landscape
  • Improper pricing model relative to market expectations
  • Unaccounted changes in the market landscape
There may be other reasons, but if you look at all of those listed, two things are clear:
  • Additional work would need to be done to the product or company processes after the product was released to address the issues.
  • All of the issues could be addressed with basic research and analysis, and likely a little extra time added to the development and/or launch cycle.




Article URL: http://www.recruitmentdirectory.com.au/Blog/product-management-axioms-a377.html

Article Tags: product management sales sales process customer needs user adoption saeed khan customer research recruitment software job board software

Comments Hide Comments (0)

Feel free to join in on the conversation. All comments are moderated before publishing. Comments posted by subscribers don't necessarily reflect the views of Recruitment Directory.

Your Name: * Required
Your Email Address: * Required
Website URL:
Comments: * Required
Refresh
Enter the code you see in the image above (case sensitive). Click on the image to refresh it.
 


Back to Menu Back to Menu



Random Blog Articles

Merry Christmas
Published: 10:21am Thursday 25 December 2008

In Plain English please
Published: 10:38pm Thursday 29 January 2009

Wasted print space in MyCareer
Published: 4:25pm Sunday 15 March 2009

Using Facebook for Recruitment
Published: 1:45pm Tuesday 09 June 2009

Using Twitter for Recruitment
Published: 3:40pm Thursday 09 April 2009