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Facebook Advertising recap

Posted By: Thomas Shaw, 3:12pm Sunday 25 April 2010    Print Article

Forget fan pages, applications, and searching for user profiles. One of the easiest ways to get in front of users on Facebook is by using Facebook Ads.

I first looked at Facebook Advertising options back in Jan 2009 with a brief explanation of using Facebook Advertising and also some examples of job boards, employers and recruiters using PPC ads to target users.

Fast forward to Apr 2010 and many organisations are using Facebook for recruitment by embracing targeted advertising. Here is a selection of ads I have found over the past few days from job boards, employers, recruiters and training providers.

Recruitment




Education & Training




A recent report by Nielsen/Facebook titled "The Value of Social Media Ad Impressions" found that consumers trust their friends and peers more than anyone else when it comes to making a purchase decision. It’s critical that we understand advertising not just in terms of “paid” media, but also in terms of how “earned” media (advertising that is passed along or shared among to friends and beyond) and social advocacy contribute to campaigns.




Article URL: http://www.recruitmentdirectory.com.au/Blog/facebook-advertising-recap-a356.html

Article Tags: facebook.com facebook using facebook for recruitment facebook advertising recruitment advertising display ads ppc pay per click nielsen social media ad impressions social recruiting social recruitment

Comments Hide Comments (1)

Feel free to join in on the conversation. All comments are moderated before publishing. Comments posted by subscribers don't necessarily reflect the views of Recruitment Directory.

 Don Skinner (7:53pm Thursday 07 April 2011)

Interesting post. I am lead online consultant at Net Natives. One of our specialities is actually using Facebook business pages and Facebook advertising specifically for recruitng.

You can find loads of useful information on our blog.


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