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Articles posted on 2009-07-30

Creating an Effective Social Media Strategy, Part 3 - Identify Spokespeople, Donít Dilute the Message
2:43pm Thursday 30 July 2009
Tags: social media social media strategy social networking online recruitment creating a strategy conversation communication collaboration pr spokespeople vocus vocus.com online marketing online communication social recruiting social recruiting strategy measuring social media

As with traditional media strategies, you must also determine spokespeople for your social media strategy. You wouldnít pull just any employee to speak to the media and social media should be no different. Despite the informal nature of the conversations on some platforms, the person responding is still a company representative and the image of the company is reflected in those discussions. read more...