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Push Notifications for Mobile Recruitment/HR Apps

Posted By: Thomas Shaw, 8:00am Monday 17 January 2011    Print Article

The whole push notification environment is quite interesting to get your head around. It doesn't matter if the mobile application is designed for iOS (iPhone), Android or Windows 7 operating systems - the overall architecture is much the same. Push notifications should not be seen as a SMS or Email replacement, but as a complement to existing notification services.

We have been working on a number of mobile recruiting projects for clients over the past few months. One of them involves quite a complex push notification project that you may never know exists.

Push notifications are much like receiving an SMS. Your phone is alerted when a new message is received. It can also alert your application and update the badge number. The technology behind push notifications is not new; it's been around for a number of years. The technology has only become "mainstream" after integration within the Facebook iPhone application.
  • You have ## new jobs matching your search criteria
  • New resume for ## has been received
  • Your timesheet is due
  • Your timesheet is overdue
  • Please authorise ##'s timesheet
  • ## incident has occurred
  • Meeting with ## at ## in 10mins
  • Please call ## on ##
  • System access alert for ##
Having looked at the open/response statistics from our beta apps on a number of different devices. I am still not convinced it is the most effective way to alert job seekers. However, it dose have many practical applications for the wider HR/Recruitment system landscape. Even with hours of brainstorming, the uses seem to resolve around system messages.

The native application must authenticate and register the users device with the remote applications server to start send/receive messages. If the user removes the app, the device will reject notification.

Push notifications should never be taken for granted. There are many cases of notifications being sent from the server and the application on a device not receiving it. The problem is that the Push Notification message indicators are not built for heavy use. If you have multiple push messages coming in to you phone, only the latest one will be shown on the screen.

Have a read through some old slideshare presentations.

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Article Tags: push notification mobile recruitment mobile recruiting mobile applications push notifications for recruitment hr technology messages sms

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 Jason C Blais (11:44pm Friday 21 January 2011)

While some of the applications you point out for mobile push technology initially seem to be very valuable, I am a bit skeptical when it comes to real-world effectiveness. Balancing actual work time with time spent sending and receiving information is a sensitive area and one that requires extremely careful planning and implementation. While information technology is important, necessary actually, in business today, we still must give employees and managers the time and environment required to focus on completing tasks that require attention and engagement. As things stand today, employees in office environments name EMAIL as the number one OBSTACLE to productivity and time management. Increasing the frequency of communications, while decreasing the quality of those communications, can only compound time management issues.

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