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Maximise the Value of Your Recruitment Database Posted By: Thomas Shaw, 2:24pm Friday 30 January 2009

1. Keep your database onsite - in this uncertain economic climate you cannot afford to risk holding your data externally. Recently a US web-based professional photography hosting service closed down and 90% of their clients lost their very valuable intellectual property.
2. Ask and record - ask the right questions to new candidates and clients and ensure this information is entered into your database completely and accurately.
3. Garbage in, garbage out - all information management systems are only as good as the quality of information you enter into them.
4. Segment and promote - a good Recruitment CRM will allow you to categorise your clients and candidates and then manage multi-channel promotions to engage or re-engage your existing contacts.
5. Flag your “profit killers” - clients or candidates that waste your time should be flagged and avoided.
6. Flag your platinum candidates - prioritise the candidates which you should stay into contact with over a longer period.
7. Parse your CVs - To quickly and accurately process CVs, use a CV parsing system (such as CV Importer).
8. Search your database first - ALWAYS check your database before posting to a job board. Search technologies such as ISYS make it very easy to find information but you will need to input sufficient information in the first place.
9. Analyse your data - business intelligence applications can easily analyse your data and prepare reports to identify potential risks and new opportunities.
10. Clean and update your data - Recruitment databases should be kept up-to-date and relevant. Recruiters will not value contact data if it is old and now inaccurate.

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