Creating an Effective Social Media Strategy, Part 5 - Set Priorities and Goals, Donít Try To Do It All


Posted By: Thomas Shaw, 7:00am Friday 07 August 2009

Not all online conversations carry the same weight. Many will have no impact on your company and not every mention of your company or brand will require the same amount of attention. The trick is to understand what does and does not matter. While a discussion on the latest product release or customer feedback may be worth engaging in, other discussions may be trivial and will not require your participation.

While knowing what conversations are taking place and using the valuable insight gained from them is important, understanding impact will help you define the priority to the company. Just remember, you may not be able to do it all. The world of social media is rapidly growing and changing, focus on what will help you meet your goals.