How did you find the time? Honestly, it was a laborious exercise that took too long to set up. My mantra is "the path of least resistance". Translated, this means that any marketing campaign (including a landing/ home page) that has the user "do" too many things in order to engage the site/ campaign is effectively telling the user to "go away". Where I come from it's one, two clicks maybe at a stretch, three and the user has arrived at the intended place of action... enter details, engaged, move on.

Having tried Head Hunter at an established consultancy (not my current one) that is now hemorrhaging the program never, ever, ever delivered on its promise. Even after they sent their marketing gurus into out office armed with donuts and enthusiasm... nuh.