Thomas, how do you find out all this?

Someone on the inside or you just know where to look?

It was no secret that MyCareer were building a iPhone app. It is part of the overall Fairfax Digital mobile strategy. They were one of the first job boards to have a WAP/mobile site a number of years ago.

Time will tell if it will be a success or fizzle like all the other iPhone job search apps.

Why wouldn't you skip developing specifically for the iphone and go straight to the ipad?

seems a little stupid

iphone apps can run on ipads.

They run in their original size or you can expand them to fill the iPad screen.

Job ads going Mobile is certainly becoming a reality.

According to http://www.tuaw.com/2009/10/13/iphone-holds-21-percent-market-share-in-australia/ ,
dated Oct 13th 2009 at 4:00PM, the iphone, while it was then making a BIG noise in the phone industry, only enjoyed a 21 percent market share.

Back then the heavy hitters in that industry (Nokia, RIM, Samsung et all) had not yet responded with the competitive version of their phone and today we are seeing that competition heat up nicely.

We at SMStheJOB agree with inevitability of the Careeer One move to place job ads on a mobile interface however we decided that the smart phone interface market was and still is so fragmented and likely to be too fluid to commit to a winning platform and that old fashion (and very reliable) sms was the best way to advertise to candidates "on the run".

The other advantages of sms is that the phone is already rigged to alert its user when a new job alert arrives and the way that SMStheJOB have exploited the technology is such that a simply reply sms from the user causes their application and resume to be sent to the Advertiser immediately.

With an sms interface there will be no need to upgrade an app, replace it as you change phones, purchase the app in the first place. The job ad appears as Number 1 spot on the phone as the alert comes in and not in a list of headings or links.

Advertisers using SMStheJOB will be assured that 99.99% of all phones can receive their job ad and will take the number 1 spot on the audiences phone.

Thanks
Rob Wise
SMStheJOB

It's interesting how a lot of the other job search aps have fizzed when most job search websites are blocked from corporate access. Usability, medium then consumer engagement in this instance. This seems simple and easy to use and could finally have got it right.