Ingenious... very refreshing indeed. Kudos that they've continued the theme all the way through the tree, mentioning 'heart worming medication" and labelling CEO as "chief eating officer".

Thanks for your comments. We took the idea even further. When you start with us we give you a can of Puppy Food (staff idea) and then after your 3 month eval is up you progress to Big Dog Food. We even have a room called the Dog House, where peeps can take some time out or casual meetings etc.

But more importantly the site has been the best thing we ever did. It filters out the people who just aren't a right fit for our company and the new staff we have from it are some of our best.

So i guess by eating our own dog food we got a great result.