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Articles posted on 2009-03-02

Employer Branding - A Quick Overview
10:14pm Monday 02 March 2009

When planning your employer brand strategy, it is helpful to determine where your brand is in the minds of the job seeker (or potential job seeker) and adjust your messaging strategy accordingly. Visualize each stage of the recruitment process in their shoes and how would your brand stack up against a competitor - who would you choose? read more...

Branding Terminology and Jargon
10:02pm Monday 02 March 2009

Here is a quick overview of some branding terminology and jargon that is thrown around by marketers and branding consultants. These definitions will provide a valuable reference list for future marketing and branding activities. read more...