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CareerOne released a report last week titled "Hunting The (Hidden) Hunters" which reveals how almost anyone can be turned into a job hunter and changes the way we think about active and passive candidates. Well done to CareerOne for producing a well thought out report.
Based on a survey conducted last year,
CareerOne identified 7 segments of job hunters based on how they feel about their jobs and how motivated they are to change them. The reporThe new job market identified is:
- Personal Ambition - Success and career progression
- Recognise Me - Recognition and reward
- Rewarding Challenge - Reward and life balance
- Flexibility - Flexibility, recognition and challenge
- Contented - Flexibility and lifestyle
- Supportive Environment - Team and training
- Drifters - Team and lifestyle
Personal AmbitionThe strongest growing segment in times of economic uncertainty. Much more focused on being in a motivating environment. They continue to be worried about the corporate health of their workplaces and are increasingly dissatisfied with long working hours.
Recognise Me Increasingly frustrated by a desire for a new challenge. They believe that they are not being motivated at work, pay rises are too slow to come and that there are better places to work. Rather than the on-the-job training and overseas travel they wanted in the past, they are now focused on tangible benefits such as vehicles.
Rewarding Challenge Less satisfied with their work-life balance than others, there has been strong growth in the numbers who resent long hours. The opportunity to earn more is increasingly important and they have a high propensity to change jobs if the offer is right.
Flexibility A group now less interested in recognition, challenge or pay rises, instead wanting jobs which enable them to work close to home with normal working hours.
Contented The numbers in this category are falling rapidly. They have become dissatisfied with work conditions and are now much more likely to move jobs with those actively searching increasing from 6 per cent to 21 per cent.
Supportive Environment They are concerned about the economy but don’t feel they are being personally impacted. The desire for a friendly team environment is being matched now with a strong desire for training opportunities and a career path which can lead to greater job security.
Drifters More young people are falling into this category and although coming from a low base, they are becoming more interested in work and success. There are fewer actively searching but 70 per cent are open to opportunities.
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