Google Adsense tips

Posted By: Thomas Shaw, 1:26pm Friday 02 January 2009

Recently with the downturn in recruitment advertising, we are noticing various online recruitment sites using Google Adsense http://www.google.com/adsense to fill up banner and white space. It is a small revenue generator from page impressions and ppc (pay per click) streams. LinkMe competitors take note... advertise your brand without them knowing

If you don’t want to use Google Adsense, there are various other sites such as Commission Monster http://www.commissionmonster.com.au (what Hippo http://www.hippo.com.au and us have been using) or ClixGalore http://www.clixgalore.com.au

But most people would not know that you should really block your competitors from advertising on your site. There is a function called "Competitive Ad Filter" someone should let LinkMe http://www.linkme.com.au know about this feature. We are glad that Hippo decided to remove Google Adsense. Many aggregation sites use this as there main revenue generation eg recruit.net http://www.recruit.net and jSeeker http://www.jseeker.com.au

"The Competitive Ad Filter enables you to block specific ads, such as competitors' ads, from appearing on your pages."

So how dose Google decide what adverts are displayed on your site? Well you can choose what "streams" of ads you wish to show or Google will base it on your sites keywords.

Have a search here http://www.google.com.au/sponsoredlinks using keywords such as jobs, recruitment, employment to see what your competitors are doing and the ads that may be displayed.