Posted By: Thomas Shaw, 7:08pm Monday 06 September 2010
Mark Anderson, Senior Director of Enterprise Sales from Beyond.com presents on the topic of Online Recruitment, how it started, where it is now, and where it's going in the future at the HR Florida State Conference & Expo 2010.
Mark gives a quick overview of how the online recruiting landscape has changed at lightening speed over the past few years and where he sees it heading. Although this is a US centric presentation, it will give you a good overview of some international issus affecting online recruitment.
If you don't have the time to listen to the whole presentation (yes, part 4 is missing) some of my key takeaways include
Infinite number of job board choices
Job board consolidation is happening
If you apply (for a job) through social (media) you almost have a better opportunity because the recruiters want it to work so badly that they will probably place the candidate (found) through social ahead of someone found somewhere else.
Mobile recruiting is happening now
Permission based marketing - get permission now, use it later.
Job board SEO will be a constant battle against full time search engine "manipulation" experts
Precise candidate targeting
Rise of "freemium" and more pay-for-performance models
Google could destroy the landscape - job board, ATS, database, SEO, SEM