Cut the fat. Expired job ads should not be displayed

Posted By: Thomas Shaw, 7:00pm Sunday 15 November 2009

Have you ever wondered why some job boards display expired (or archived) job ads online? I have always been a believer that expired job ads SHOULD NOT be displayed, but others may have you believe that expired job ads are good for your SEO.

Yes, it may increase the number of pages available for search engines to index. But this black hat SEO trick will only discredit your site in the long run. It can also have the reverse effect on your search engine performance - expired job ads may show higher than your active content.

Have you ever stopped to think about the problems this causes for job seekers, and not to mention your brand? Expired job ads should not be displayed because...

It wastes the job seekers time
It gives the job seeker a false sense of hope
Could be used against the advertiser/job board for 'misleading advertising'
Provides evidence of clients old job ads