Creating an Effective Social Media Strategy, Part 1 - Overview


Posted By: Thomas Shaw, 1:38pm Monday 27 July 2009

Itís undeniable that the new world of social media can have a dramatic impact on your organisation. All it takes is a quick scan of todayís headlines to learn the effects of successful (and not so successful) social media campaigns. While it seems that social media presents an endless amount of opportunities to build awareness, it also presents risk, which means that creating an effective strategy isnít just nice to have Ė itís an absolute must.

Creating an effective social media strategy is as much about what to do as what not to do. Before you jump in, it is important to develop guidelines to not only help you understand the current landscape but to help shape it.

Most importantly, keep in mind that social media is about conversation and in many ways reflects the same basic tenants of traditional PR strategy and outreach.

From identifying spokespeople to researching targets and outlets to knowing when and when not to engage, this paper will help you learn how to build a successful social media strategy for your company that helps you enhance your PR campaigns by leveraging these powerful new channels.

Creating a social media strategy is really no different than building a traditional media strategy. However, unlike traditional media, social media presents far less barriers to reaching your ultimate consumer which may leave you vulnerable and more open to risk.

Be prepared to invest time and research into creating your social media plans to ensure its success. You need to know your audience, know your objectives, know your outlets and know your message.

Over the next few weeks, I will post each part of how to create an effective social media strategy from a whitepaper released by Vocus titled "The Doís and Doníts of Creating an Effective Social Media Strategy".

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By incorporating an effective social media plan into your overall strategy, you can leverage this new medium to take your campaigns further, gain valuable business intelligence and increase your overall PR results.

Remember, the most important ďDoĒ in social media is ďDoĒ get started so you ďDonítĒ get left out of the conversation.