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Facebook Marketplace was re-launched last week powered by
Oodle. Unfortunately you are only able to search and list items within the US, Canada, UK and Ireland. Previously, the Marketplace was not used extensively for jobs. I anticipate over time that Facebook Marketplace will integrate with job posting software (Broadbean, JobAdder, Adlogic) and create a leading job board to deliver the jobs directly to the users profile.
Oodle currently accepts feeds via FTP and HTTP, so the question is not IF the job posting providers will integrate, but WHEN. Social networks are a relatively untapped candidate database. There is a considerable difference between the Marketplace and 3rd party applications.
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I ventured down to
Monash Uni for their Graduate Career Fair earlier this week to visit various clients and reviewed their efforts on Employer Branding. Besides the plethora of uni students, free pens and lollies, not much has changed.
It felt like Groundhog Day with the same Government departments/agencies, professional services firms and major employers all vying for the student attention.
Promotional items featured heavily with pens, slap bands, stickers, lollies, stress balls, books, pamphlets, t-shirts, tote bags being handed out.
I was saddened at the lack of innovation. There were many cases of employers handing out application forms for students to fill in. Only a few stands made computers available for students to sign up (newsletter) or apply for the graduate roles.
I spend most of my time with the team at
GradConnection and also watched the student-employer interaction at
SKM (images below).
Article URL: http://www.recruitmentdirectory.com.au/Blog/monash-uni-2009-graduate-careers-fair-a129.html
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Is it just me or was there a stuff up in Saturday's edition of MyCareer in The Age on Sat 14th March 2009? Why are the category titles repeated over and over in these 7 examples?
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It seems Google has recently updated the sponsored links display to add small images or as we like to call them
Favicon to its sponsored links. I can’t seem to find anymore information about the changes to the sponsored links or how to add your image via Google Adwords.
Having the image next to the URL will reinforce brand identity and should increase the click through rate. You can see the visual difference with the sponsored links with CareerOne, LinkMe and Byron.
Article URL: http://www.recruitmentdirectory.com.au/Blog/favicon-used-with-google-sponsored-links-a127.html
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Did Thomas really win $50,000 from
MyCareer? No. But I did have you there for a second thinking I had won. I first wrote about the competition MyCareer were running on 29th January 2009,
Sell your friends emails to MyCareer.On further reflection of the previous article I wrote, I still give MyCareer kudos for creativity and thought, but the game was overly complicated for the average person to play.
I ended up playing the game, and ran out of room available to purchase more items. My final total was $2,158,765
Was this a successful marketing promotion for MyCareer’s Head Hunter? Any comments?
Article URL: http://www.recruitmentdirectory.com.au/Blog/thomas-wins-50-000-from-mycareer-a126.html
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MyspaceJobs (aka
CareerOne) is currently running a survey when you log into your account on
MySpace "How do you get ahead at work". I assume it would be targeting the Gen Y demographics on the website with these sorts of options - Kiss Ass, Study, Back Stab or Sexy Clothes.
Interesting to see the results so far with Sexy Clothes in the lead. Advertisers are not afraid to have a potty mouth anymore. Although 22 + 25 + 16 + 38 = 101%
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I like to save job seekers money, and ensure they are not ripped off. So when I heard about someone trying to sell a FREE book/download and sold via eBay (printed by our taxes), I decided to look into this. Although the eBay user states it is a free guide, they have blanked out the website where you can download it for free.
Don't be conned into purchasing this guide. You can download it for free via the Government website
Harvest Guide 2009 http://jobsearch.gov.au/HarvestTrail/Documents/NationalHarvestGuide.pdf
Article URL: http://www.recruitmentdirectory.com.au/Blog/national-harvest-guide-2009-buy-now-or-download-free-a124.html
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Domino's Pizza launched a dedicated career site to fill over 2,500 current vacancies in Australia last week
http://www.dominosjobs.com.au The site is interactive, informative and has various social aspects to it. We enjoyed exploring the site and playing with the "Sling Shot Scooters". It reminded me of CareerOne's game called
"Tackle Your Boss""Domino's Pizza is so busy they don't have enough staff to deliver all their pizzas and delivery scooters are leaving the store without drivers! The aim of the game is to slingshot your delivery drivers onto their scooters. Try and land as many new recruits onto the empty scooters to ensure the pizzas are delivered safely. Use pigeons to bounce your driver through the air and get bonus points"
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The
Olivier Job Index fell a further 9.08% seasonally adjusted in February, with an average weekly count of 247,800 jobs on the major Australian job boards. The biggest losses were in Trades and Services (down 20.33%), Administration which fell 16.86% and Building and Construction dropped 15.15%. Transport was down 13.36%, and Engineering 13.03%.
“All the economic bad news has had a damaging effect on business confidence, despite the rate cuts and government economic stimulus,” says Robert Olivier. “It's gone from a white collar recession through to a blue collar recession. We're seeing the effect of cutbacks in the car industry and apparel.” All sectors fell except Financial Services and Banking (up 1.97%) and Legal (up 1.28%).
“This is a more damning figure than January's 12.64% fall, although that was the worst ever recorded. Over the history of the Olivier Job Index, February is traditionally the month when the market rebounds to November levels of job ads, after the seasonal Christmas and summer downturn” Robert Olivier said
“In November we averaged 317,381 job ads per week, but by the last week in February we counted just 240,924. Even worse, the first week of February had started with 256,060 job ads and that fell consistently over the four weeks.”
The job boards are reporting there are more active job seekers visiting them. “This shows the imbalance in the market – clearly this is a buyers not sellers market now.”
“That effect may have pushed the job ad figures down a little – because more people are looking for work recruiters aren't running job ads as long as they needed to when the market was tight.”
Of the big states Victoria fared best with falls of just 1.92%. ACT led with a drop of just 1.48%. NSW was also relatively strong with job ads in that state falling 4.64% in the month. Worst hit was SA, down 16.13%, QLD which fell 15.08% and WA down 14.51%.
Queensland's Trades and Services fell a whopping 26.48%. Also hard hit were Administration jobs which fell 26.18%. The mining sector was hard hit with Engineering down 16.03% while Building and Construction fell 16.99%. The Hospitality industry suffered 18.07% losses in job ads too.
The mining boom for WA is also clearly over, with Trades and Services jobs down 32.72%, Transport down 27.85%, Building jobs down 23.05% and Engineering and Mining jobs down 15.03%.
“We may see people who went there for jobs coming back to the eastern states now. We'll certainly see many people brought in on 457 migrant work visas go home.”
Article URL: http://www.recruitmentdirectory.com.au/Blog/olivier-job-index-job-ads-plummet-a122.html
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South Australian jobseeker website
Even It Up! is challenging South Australian recruitment companies to lift their standards.
“Recruitment companies treat jobseekers appallingly,” says
Even It Up! founder, Diane Lee. “You only have to access the information on the Even It Up! website to see how consistently badly people are treated. And it’s not just one company, it’s all of them.”
“To add insult to injury, the Recruitment and Consulting Services Association (RCSA) is using advertorials to say recruitment companies that display the RCSA logo guarantee a standard of service to jobseekers when this is clearly not true,” said Ms Lee. “Most of the recruitment companies that are named on the Even It Up! website as treating jobseekers badly are members of the RCSA.”
Ms Lee says that some recruitment companies are aware of what jobseekers are saying about them because their staff have signed up as members of the Even It Up! website. “Not one of these companies has approached Even It Up! for our advice on how to really make a difference to jobseekers.”
“Even It Up! believes that recruitment companies know they have a credibility problem, and they are trying to fix it with advertising and advertorials, badging and logos and so-called service initiatives,” said Ms Lee. “What you don’t see is a genuine, across-the-board effort to really make a difference to the experience of jobseekers.”
Even It Up! is calling on South Australian recruitment companies to get serious about improving standards. “I would love a recruitment company to contact me to discuss what is on the website, to set some strategies and KPIs/KRAs, and then report against them – publicly,” said Ms Lee. “I would love nothing more than to be able to report on Even It Up! that inroads that are being made.”
Even It Up! provides free information about the recruitment, selection and interview practices of employers and recruitment companies in South Australia. The information is provided by jobseekers who submit the information to the site.
Article URL: http://www.recruitmentdirectory.com.au/Blog/even-it-up-issues-challenge-to-sa-recruitment-companies-a121.html
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Having tried Head Hunter at an established consultancy (not my current one) that is now hemorrhaging the program never, ever, ever delivered on its promise. Even after they sent their marketing gurus into out office armed with donuts and enthusiasm... nuh.