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Silly mistakes

Posted By: Thomas Shaw, 3:25pm Friday 07 September 2012    Print Article

It's always a good idea to preview the job ad before posting it live.













Article URL: http://www.recruitmentdirectory.com.au/Blog/silly-mistakes-a446.html

Article Tags: job ads online recruitment skilled jobs.nsw ugl

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QR Codes in Print Job Ads

Posted By: Thomas Shaw, 3:33pm Monday 27 August 2012    Print Article

I'm not sure why I still read Saturday’s edition of MyCareer (probably waiting for the souvenir last edition). But I found 2 job ads with QR codes!








Article URL: http://www.recruitmentdirectory.com.au/Blog/qr-codes-in-print-job-ads-a445.html

Article Tags: mycareer mobile recruitment qr codes job ads

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I don't care that you have more LinkedIn connections than me. You can buy them for $5

Posted By: Thomas Shaw, 3:23pm Monday 16 April 2012    Print Article

How much would you pay to increase your Linkedin connections, recommendations as well as search ranking? Guess what? It's worth $5




But what else can you get for $5 ? Reference checking, fake references, resume services, job ad writing, professional services and even shortlisting services.





Article URL: http://www.recruitmentdirectory.com.au/Blog/i-dont-care-that-you-have-more-linkedin-connections-than-me-you-can-buy-them-for-5-a444.html

Article Tags: recruitment job seekers fiverr.com resume services background checks linkedin linkedin connections linkedin recommendations

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More jobs than SEEK?

Posted By: Thomas Shaw, 2:53pm Friday 06 April 2012    Print Article

I have to give credit to new players entering the market. But basing success on a questionable metric is not a smartest move.

Are job aggregators, job boards?

One of the main problems of aggregating (or scraping) job ads is understanding when the job ad is unique, changed, or has been expired. You have to constantly scrape, compare and update your main database with the changes to ensure the users of the site are not redirected to expired job ads!



I had a quick look at a new site called uWorkin (jobs are pulled from MyCareer, Gumtree, Careerone, direct employers, etc). But they might want to check other job aggregation providers like Indeed, Recruit.net or Jobseeker.com.au to work out where they sit in the marketplace.

When you compare aggregators, you have to consider the number of duplicate job ads from multiple sources and weigh up the % of expired job ads.

Aggregators are not the primary source of the job, they can be the 2nd, 3rd, 4th or even 5th copy of the original job ad. But the credit for the application is always given to the primary source where the job application has been submitted.

If I look at this obscure job title, it is the same job ad from multiple sources.

"Product Manager - Circuit Breakers And Lv Switchgear" sourced from AussieRecruitment (JobG8), Reinvent Your Career (JobG8) and CareerOne.










Article URL: http://www.recruitmentdirectory.com.au/Blog/more-jobs-than-seek-a443.html

Article Tags: expired ads careerone reinvent your career jobg8 aussierecruitment uworkin scraping job aggregation job board seek job ad recruit.net indeed jobseeker.com.au

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Fail Whale. Phishing link love

Posted By: Thomas Shaw, 1:26pm Friday 06 April 2012    Print Article

Hey recruitment industry.... Time to change your passwords. Here are 2 of the 100 or so message I have had over the past week.







Article URL: http://www.recruitmentdirectory.com.au/Blog/fail-whale-phishing-link-love-a442.html

Article Tags: myrecruitonline adecco recruitment phishing security twitter spam

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if(candidate.experience.contains(it)) ++bonusPoints

Posted By: Thomas Shaw, 3:46pm Monday 20 February 2012    Print Article

It's great to showcase an innovative job ad from Kenya formatted in code.

If you are having trouble reading the job ad, Frontline SMS (a non-profit organisation in Kenya) is looking for a Software Developer to join their team http://dev.frontlinesms.com/jobs/




Article URL: http://www.recruitmentdirectory.com.au/Blog/innovative-job-ad-frontlinesms-kenya-a441.html

Article Tags: ihub frontlinesms marketing it job ad funny job ads innovation it developer java code

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For bonus points, apply using the API

Posted By: Thomas Shaw, 2:09pm Friday 03 February 2012    Print Article

I nearly wet myself seeing this innovative way of applying for a job. For those IT professionals, this will interest you. Well done Parse.




Article URL: http://www.recruitmentdirectory.com.au/Blog/for-bonus-points-apply-using-the-api-a440.html

Article Tags: job board api marketing application process parse.com

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"Attaging" with QR Codes - The security threat for mobile recruitment

Posted By: Thomas Shaw, 9:21pm Tuesday 04 October 2011    Print Article

I love all the hype around mobile recruitment. Apparently, QR codes are all the rage at the moment. Hands up those who have a QR code reader on their phone. Most likely the answer is QR what?

QR codes have been around for a number of years. I wrote about using QR codes in the recruitment process a while back and have used them for a number of client campaigns - but even with the best execution, the %CTR is very low.

One of the best things about QR codes is that you can embed nearly any type of content into the design. But there is a downside to this. You can maliciously disrupt others recruitment campaigns, download malware onto the users device, or send them to other malicious websites/applications!

This threat has been labeled "attaging" or "attack tagging". You might be interested to read a while paper on the subject called Using QR Tags to Attack Smart Phones

The user has little or no idea about what they are scanning with their phone by just looking at it. It's not until your phone reader software has processed the code and converted it into text/image that you realise what you are about to click through to.

For more information this up threat, check out these links.



Article URL: http://www.recruitmentdirectory.com.au/Blog/attaging-with-qr-codes-the-security-threat-for-mobile-recruitment-a439.html

Article Tags: attack tagging attaging mobile marketing virus security qr code reader android mobile recruitment qr codes

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SMS "Apply" to...

Posted By: Thomas Shaw, 7:23pm Tuesday 04 October 2011    Print Article

Victoria Police is currently recruiting for over 900 Protective Service Officers to be stationed across our public transport network.

The recruitment campaign started last month and is currently using a number of mediums to advertise these jobs.

Part of the recruitment campaign involves 2 way SMS function where interested job seekers can SMS "Apply" or "Ready" to 132001 (for those in Australia) and then receive a SMS reply with the application details.

This 2 way SMS process is something we have talked about before....

Users can SMS shortcodes to a phone number (which can be tracked against particular campaigns) and receive more information.

In this example, the response from the system allows us to interact a second time by replying with our email address for an application pack.

But remember, 2 way SMS is not cheap. It may cost an intial setup fee for the shortcode/software and then a cost for each message sent and received.

For more ideas on using SMS in the recruitment process you can read my other posts SMS in Recruitment, SMS Job Alerts, and SMS referral programs.



Article URL: http://www.recruitmentdirectory.com.au/Blog/sms-apply-to-a438.html

Article Tags: 2 way sms sms marketing in recruitment victoria police protective service officers recruitment marketing mobile recruitment sms

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Typo squatting and the doppelganger domain threat

Posted By: Thomas Shaw, 2:20pm Tuesday 04 October 2011    Print Article

What could you do with 20GB of your competitors sensitive email correspondence without anyone even noticing? A report released by security researchers analysing the effect of doppelganger domain traffic belonging to Fortune 500 companies was able to collect 20GB of misaddressed email over a 6 month period.

A doppelganger domain name is one that is spelled the same as the original, but missing the "." between the subdomain name, the qualified domain and/or the extension;

For example, you could setup a doppelganger domain name called "audrakeint.com" as opposed to the real email country prefix of "au.drakeint.com"

Off the top of my head, I can think of at least 5 other large brands with email subdomains you could attempt this passive attack against including

au.nestle.com
au.pwc.com
au.ey.com
au.unisys.com
au.westfield.com

But, let's get back to how this could affect online recruitment.

If you read the research findings, you will notice that some of the most popular keywords contained in these emails are - secret, private, userid, password, login, confidentiality, invoice, and yes.. RESUME

Who in your organisation is responsible for sending resumes to clients?



Article URL: http://www.recruitmentdirectory.com.au/Blog/typo-squatting-and-the-doppelganger-domain-threat-a437.html

Article Tags: subdomains domain names doppelganger domains recruitment security man in the middle security

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